Job Description and Requirements
The Marketing Officer will report to the Marketing Director –Operations & Deposits. This position is responsible for developing marketing promotions/campaigns using various channels (e.g. direct mail, print collateral, the Internet, branch merchandising, social media, email etc.) to increase membership and product/service penetration.
Essential Functions and Responsibilities:
- Implement marketing initiatives that assist credit union branches/departments in meeting their strategic goals.
- Develop and implement creative and innovative marketing projects/campaigns that are managed on time and within a reasonable budget.
- Work in tandem with marketing, communications and digital teams to manage projects from conceptualization to execution.
- Build and maintain relationships with other credit union departments, designers, vendors and other external partners to complete projects and meet deadlines.
- Manage marketing efforts for specific credit union branches and departments and increase membership and product penetration through targeted marketing initiatives.
- Maintain consistent and effective communications both with members and employees throughout the course of promotions/campaigns to ensure maximum awareness.
- Conduct necessary research in conjunction with Marketing Analysis team to understand marketing environment, current trends and outcome of promotions/campaigns.
- Manage review process and complete rigorous proofreading and copy editing to ensure the production of the best quality end product.
- All other duties as assigned (Note: essential functions and responsibilities may change, or new ones may be assigned at any time with or without notice).
Requirements:
- Bachelor’s degree in Marketing, Advertising, Communications, Consumer Behavior or a related field
- Minimum three years of job‑related experience, demonstrating significant experience in marketing
- Valid Drivers License
- Familiarity with traditional and digital media channels, understanding of media terms, and placements
- Demonstrated ability to efficiently manage projects and programs, including strong copywriting skills, proposal development, effective time management, and the ability to interpret and analyze data; responsibilities include coordinating marketing initiatives, supporting campaign execution, ensuring brand consistency, and collaborating cross‑functionally to drive organizational goals
- Strong professional communication skills to help manage relationships with internal and external partners
- Knowledge of Microsoft applications; proficiency in Microsoft Excel, Word, Outlook, PowerPoint, etc.
- Ability to function in a fast-paced, highly collaborative team environment
Preferred:
- Bilingual (English/Spanish)
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.