The Local Marketing Specialist (LMS) supports the Local Marketing Manager (LMM) in executing field-level marketing strategies, offer development, and store support initiatives across assigned regions. This role plays a key supporting function in facilitating monthly advertising calls, assisting with offer construction, analyzing traffic trends, and ensuring compliance with corporate marketing standards. The LMS works closely with stores, the Local Marketing Manager and, Field Marketing Director, and third-party agencies to execute and optimize local marketing initiatives.
This position is ideal for someone detail-oriented who thrives in a fast-paced environment, has strong analytical skills, and enjoys working collaboratively across various teams.
- Works extensively with Field marketing teams, store personnel and OEM partners to execute field marketing initiatives.
- Supports cross-functional collaboration between stores, market leadership, and Corporate marketing teams.
Key Responsibilities:
- Marketing & Offer Support
- Assist in offer development, validation, and compliance with AutoNation, OEM, and legal standards
- Facilitate the input and maintenance of promotional offers across digital platforms, ensuring accuracy and consistency
- Coordinate with corporate marketing partners for advertising asset production and campaign execution
- Support the LMM in managing in-store marketing campaigns, grassroots initiative, OEM activations, etc.
- Advertising & Communication Coordination
- Assist in facilitating and documenting monthly marketing and advertising calls with store leadership
- Support the development of monthly marketing reports, presentations, and recap materials for LMM presentation to store leadership
- Ensure LMMs receive timely marketing updates and promotional materials
- Traffic Analysis & Competitive Insights
- Collect and analyze traffic trends, competitive pricing data, and market intelligence for the LMM.
- Monitor campaign effectiveness and support the LMM in optimizing local marketing efforts based on data insights
- Compliance & Quality Control
- Ensure all local marketing assets meet corporate, OEM, and legal compliance standards
- Support the certification and review process for promotional content across digital and print platforms
- General Marketing Administration & Support
- Assist in budget tracking, vendor coordination, and media planning support as needed
- Provide general administrative support to the LMM, including scheduling and coordination of marketing activities
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 2-4 years of marketing experience, preferably in a retail, automotive, or agency setting
- Strong analytical skills with the ability to interpret data and market trends
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with job management platforms (e.g., JIRA, Workfront)
- Experience working with digital marketing platforms, website content management, and advertising coordination preferred
- Highly organized and detail-oriented, with the ability to manage multiple projects and deadlines
- Strong written and verbal communication skills with the ability to interact with store personnel and vendors
Exciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.