The Marketing Specialist is a key driver of how we connect with customers, turning ideas into meaningful, engaging experiences across in-store and digital channels. Working closely with cross-functional teams, this role thrives in a fast-paced environment where collaboration, creativity, and accountability are essential.
This role develops impactful marketing content that highlights value and drives customer engagement, while ensuring the consistent, timely execution of programs that uphold high standards of quality, reliability, and partnership.
Success in this role requires a strong sense of ownership, a passion for delivering high-quality work, and a commitment to following through on every detail to ensure seamless execution.
What You'll Do
What We Need From You
What's in it for you
This description is representative only and is not all inclusive of the tasks that an associate in the position may be required to perform.
This role develops impactful marketing content that highlights value and drives customer engagement, while ensuring the consistent, timely execution of programs that uphold high standards of quality, reliability, and partnership.
Success in this role requires a strong sense of ownership, a passion for delivering high-quality work, and a commitment to following through on every detail to ensure seamless execution.
What You'll Do
- Manage execution and communication of promotional programs and vendor-driven programs that drive awareness and engagement across all customer touchpoints (in-store and digital)
- Support social media content creation to support weekly deals in addition to calendar development, post scheduling, and publishing
- Assist with community engagement, responding to comments and messages in a timely manner
- Partner with department leadership and media agency to optimize the performance of paid media in support of priority promotions week to week.
- Collaborate with category management and creative teams to create social content (organic and paid) that promotes weekly ad sales and events.
- Communicate to stores weekly ad communications for ad themes, signage and merchandising priorities.
- General weekly ad support including proofing & auditing for accuracy.
- Assist with content publishing & creation on social channels.
- Collaborate with and provide direction to the design team to produce marketing materials
- Provide copywriting support across marketing channels.
- Provide support in tracking and analyzing performance metrics
- Other duties as assigned.
What We Need From You
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in retail marketing, advertising, or content planning, preferably within the grocery or consumer goods industry.
- Strong communication and cross-functional collaboration skills
- Experience working cross-functionally with creative teams, procurement, operations, and store associates to ensure campaign execution.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Proficiency in marketing tools and content scheduling tools. Sprout Social experience a plus.
What's in it for you
- Health and retirement benefits including medical, dental, short-term and long-term disability, 401(k) with company match, FSA, and life insurance.
- Hybrid work schedule and flexibility
- Weekly pay
- Paid time off including vacation, personal days, and sick days.
- Employee Assistance Program for you and your family to assist in many of life's challenges, from short-term counseling to legal and financial guidance.
- Associate-only savings, free products, bonus points, sweepstakes and more - being a part of our team has its perks with Dierbergs Rewards.
- Wellness initiatives and volunteer opportunities to keep you healthy, engaged and involved.
- Rewards, recognition and appreciation programs and events to spotlight you AND your exceptional talents.
This description is representative only and is not all inclusive of the tasks that an associate in the position may be required to perform.