Marketing Specialist - PR & Events, San Antonio, Texas

Company Profile

80 years and countless innovations later, JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment. At 23 plants spanning four continents—and countries including the United States, the United Kingdom, India and Brazil—JCB manufactures a range of more than 300 products including telescopic handlers, backhoeloaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Accessaerial work platforms, rough terrain forklifts, and tractors.

JCB people are at the heart of our business and as a family-owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.

At JCB, we stand behind our products – and our name.

Position Purpose

The Marketing Specialist – PR & Events supports the execution of public relations and event initiatives that strengthen brand awareness and engagement in the local market. This role partners closely with the Senior Manager – Communications & Events and collaborates cross-functionally to ensure consistent messaging, seamless event execution, and accurate performance reporting.

Position Type

Exempt

Major Tasks, Responsibilities & Key Accountabilities

• Support public relations plans and day-to-day activities that enhance brand visibility and protect brand reputation.
• Assist with building and maintaining local media and community relationships, including managing contact lists and pitching calendars.
• Draft, route, and distribute PR materials such as press releases, media alerts, event invitations, talking points, and internal announcements.
• Help triage press inquiries and support issue or corrective communications as directed.
• Coordinate customer-facing events (e.g., product demonstrations, open houses, customer appreciation events), including timelines, invitations, logistics, and post-event follow-up.
• Support employee-facing and HR-related events (e.g., recruiting events, onboarding activities, engagement initiatives) in partnership with HR.
• Partner with the Marketing Automation team to support employee prospecting and nurturing campaigns, including list updates, content coordination, and basic reporting.
• Track media coverage and event performance; compile monthly activity recaps and basic metrics such as attendance, engagement, coverage, and spend versus budget.
• Coordinate with internal stakeholders (HR, Sales, Operations, Safety, Facilities) to confirm needs, approvals, and participation for communications and events.
• Manage event logistics including venue and vendor coordination, purchase requests, run-of-show planning, signage and collateral, post-event surveys, and invoice tracking.
• Represent the company at select community and industry events as needed.

Minimum Qualifications

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• 2–4 years of experience in public relations, event coordination, marketing, or communications.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple projects and deadlines with strong attention to detail.
• Proficiency with Microsoft Office applications.

Preferred Qualifications

• Experience supporting media outreach and maintaining press lists; familiarity with the local San Antonio market is a plus.
• Familiarity with email marketing platforms, CRM tools, and/or social media publishing platforms.
• Experience supporting employee or internal communications and events.
• Spanish-speaking (conversational or fluent).
• Prior experience tracking event budgets, invoices, and performance metrics.

Knowledge, Skills, Abilities & Competencies

• Strong organizational and project coordination skills.
• Ability to collaborate effectively across functions and with external partners.
• Creative thinker with a proactive, solution-oriented mindset.
• Customer- and employee-focused approach to communications and events.
• High level of professionalism and comfort representing the company in public settings.
• Flexibility to work occasional evenings and weekends to support event coverage.

Job Conditions

• Primarily office-based with regular local travel for meetings and events.
• Occasional work outside normal business hours for event execution.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to:

• Sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
• The employee is occasionally required to stand and walk.
• The employee must frequently lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.

JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED.

JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S. which can be found through our website at https://www.jcb.com/en-gb/about/careers.

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

JobFamily

Administration/Support

PayType

Salary