Marketing Technology Manager, Executive Education
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Harvard Business School Executive Education brings together senior executives from the world’s most influential organizations, preparing them to reach the next level for their organizations and for themselves. Working closely with HBS’s world-class faculty, we design and deliver programs for individuals and for organizations, welcoming over 12,000 participants annually from over 130 countries. Programs range from a few days to multiple weeks. Most programs are delivered on the HBS campus, where participants live, learn, and dine together in dedicated Executive Education residences and facilities. Our programming includes in-person, virtual, and blended (combining both in-person and virtual learning) options. The Executive Education department consists of open enrollment, global, and custom program portfolio management; guest services; marketing; corporate sales; program operations; technology services; human resources; enrollment and admissions; and finance.
Job Description
Reporting to the Associate Director, Marketing Technology, the Marketing Technology Manager is a power user of Salesforce Marketing Cloud—utilizing the platform to nurture leads and engage key clients across communications and events. This role will play a critical part in executing a business-to-business (B2B) marketing strategy, collaborating closely with the Participant and Corporate Marketing teams to support communications targeting senior-level decision-makers and executive committees from leading global organizations.
Build and support the business development journey through personalized email campaigns, landing pages, and web forms that are cohesive in design and tone
Support the refinement and evolution of B2B marketing campaigns and lead acquisition strategies in partnership with key Marketing & Sales team members, IT, external agencies, and vendors
Create systems and workflows to optimize Marketing Cloud processes including design, execution, and QA; proactively manage calendar and collect content, data, and scheduling details from clients and stakeholders
Establish KPIs, set up tagging/tracking, monitor performance, implement tests, and make data-driven optimization recommendations
End-to-end email campaign development in partnership with a peer Marketing Technology Manager: editorial planning, HTML creation, testing, data segmentation, deployment, and performance analysis
Stay current and well-versed in data privacy laws, such as CAN-SPAM, CASL, and GDPR, and partner with IT and General Counsel to ensure compliance when required
Make recommendations on web-tools and technologies adopted by the University to determine if and how they can best be leveraged with Executive Education data structure, the business, and best practices
Build trust and collaboration by being present on-site and engaging directly with colleagues and various constituents.
Perform other duties as assigned.
Qualifications
Basic Qualifications:
High School Diploma, GED, or equivalent is required.
5+ years of directly related and specific experience in marketing technology, digital marketing platforms, and marketing automation systems is required.
Education beyond high school may count toward experience.
Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.
Additional Qualifications and Skills:
Strong HTML experience and understanding of CSS
SQL or experience with other data querying tools or programming language
Experience with Adobe Creative Suite or similar digital editing software
Experience with marketing automation software
Advanced proficiency in Microsoft Office, with an emphasis in Excel
Excellent communication, project management, and creative program solving skills
Experience with Salesforce Marketing Cloud, Salesforce CRM (or similar platform), and Adobe Analytics / Google Analytics
Knowledge of AMPscript and other scripting languages (e.g. jQuery, JavaScript)
Previous experience with sales and/or marketing for business development or B2B clients
Must be an extremely organized team player and have demonstrated initiative to improve marketing performance, use innovative marketing strategies, and collaborate across departments to improve business results.
Additional Information
- Standard Hours: This is a 40 hours/week, overtime eligible position.
- Expected Offer Range: $83,000 – $85,000
- Visa Sponsorship: Harvard University is not able to provide visa sponsorship for this position.
- Pre-Employment Screenings: Identity
- Other Information:
- This is a hybrid position which we consider to be a combination of onsite and remote work at our Boston, MA based campus. This department expects staff to be onsite a minimum of 2 days per week and departments to provide onsite coverage Monday – Friday. Specific hours and days onsite will be determined by business needs and are subject to change with appropriate advanced notice.
- We may conduct candidate interviews virtually (phone and/or via Zoom) and/or in-person for this role.
- A cover letter is required to be considered for this opportunity.
Work Format Details
This position has been determined by school or unit leaders that some of the duties and responsibilities can be effectively performed at a non-Harvard location. The work schedule and location will be set by the department at its discretion and based upon operational needs. When not working at a Harvard or Harvard-designated location, employees in hybrid positions must work in a Harvard registered state in compliance with the University’s Policy on Employment Outside of Massachusetts. Additional details will be discussed during the interview process. Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.
Salary Grade and Ranges
This position is salary grade level 056. Please visit Harvard's Salary Ranges to view the corresponding salary range and related information.
Benefits
Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to:
- Generous paid time off including parental leave
- Medical, dental, and vision health insurance coverage starting on day one
- Retirement plans with university contributions
- Wellbeing and mental health resources
- Support for families and caregivers
- Professional development opportunities including tuition assistance and reimbursement
- Commuter benefits, discounts and campus perks
Learn more about these and additional benefits on our Benefits & Wellbeing Page.
EEO/Non-Discrimination Commitment Statement
Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.
Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university's non-discrimination policy. Harvard's equal employment opportunity policy and non-discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.