Program Marketing Manager

Company Description

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Why join Harvard Medical School?

Harvard Medical School's mission is to nurture a diverse, inclusive community dedicated to alleviating suffering and improving health and well-being for all through excellence in teaching and learning, discovery and scholarship, and service and leadership.

You’ll be at the heart of biomedical discovery, education, and innovation, working alongside world-renowned faculty and a community dedicated to improving human health. This is more than a job - it’s an opportunity to shape the future of medicine.

About the Department:

The Office for External Education provides health care professionals, corporations, and lay audiences with broad access to Harvard Medical School’s peerless and constantly expanding body of medical knowledge. Our educational offerings are created in collaboration with members of the School’s almost 12,000-member faculty and reflect firsthand, expert clinical insights based on breakthrough research and best practices. Our portfolio of innovative medical education opportunities is available to learners around the world and includes live in-person programs, hybrid courses, self-paced online learning, digital products, educational webinars, podcasts, and printed materials.

Job Description

The Program Marketing Manager is a marketing professional with experience in managing and executing integrated marketing campaigns to reach diverse, global audiences of learners. They effectively partner with clients, internal teams, and external vendors to strategically plan and manage full-cycle marketing projects, driving enrollment for an assigned program portfolio. This role entails a primary focus on operational aspects of marketing campaigns, continually refining activities to achieve program goals. The Program Marketing Manager is an important role within the central Marketing team for External Education at Harvard Medical School. Leveraging both technical marketing skills and subject matter expertise, the Program Marketing Manager leads efforts to design and implement portfolio and program-specific marketing plans. This individual works closely with other members of the Marketing team, internal and external marketing resources, and external partners to execute strategic marketing and communication initiatives in support of a portfolio of certificate and continuing education programs for postgraduate health care professionals. We use multifaceted strategies to achieve ambitious marketing and communications objectives, including digital advertising, email marketing, search engine marketing, print collateral, thought leadership content, strategic alliances, direct marketing, and social media. This role requires superior attention to detail, the ability to meet tight deadlines, strong project management skills, and the ability to juggle multiple critical requests. A high level of integrity and professionalism in dealing with senior professionals inside and outside the organization is important.

Job responsibilities include:

• Develop and execute integrated marketing plans to achieve application and enrollment targets for assigned programs within the portfolio.
• Own and drive end-to-end management and execution of assigned marketing projects.
• Help drive the internal and external messaging process, manage approvals, and manage the distribution of that messaging to various audiences.
• Work closely with internal colleagues and manage outside vendors (designers, copywriters, digital marketing agencies) to produce high-quality design and content.
• Develop and manage budgets and reporting, emphasizing efficiency and cost containment.
• Develop and maintain reports and plans that detail marketing strategies, timelines, budgets, and performance.
• Provide regular program updates to stakeholders (leadership, marketing, education, and business development).
• Review campaign performance and adjust on an ongoing basis to improve ROI.
• Manage execution and usage of the marketing team’s owned assets (website, database, email marketing tool, project management system, etc.).
• Write, proofread, and edit various marketing and communication elements, maintaining consistency with HMS and Harvard University branding and style throughout.
• Ensure accuracy and consistency of program information across all communication channels.
• Assist team with program pricing strategy via market research and leadership input.

Qualifications

Basic Qualifications:

• 5 or more years of relevant experience required.

Additional Qualifications and Skills:

• Bachelor’s degree in marketing, communications, business, or related field strongly preferred.
• Some proficiency with marketing, website content management systems, and CRM tools such as Salesforce, Marketing Cloud, and Drupal.
• Working knowledge of digital advertising platforms such as Google and LinkedIn Ads.
• Strong project management, time management, and organizational skills.
• Solid understanding of integrated marketing efforts and demonstrated experience of success through the implementation of integrated marketing plans.
• Strong written and verbal communication skills.
• Copywriting, proofreading, and editing skills.
• Ability to develop productive relationships with a variety of colleagues and stakeholders.
• Decisive problem-solving skills and strong analytical skills.
• Ability to work independently as well as part of a team.
• Ability to prioritize multiple tasks from various constituents to meet ambitious deadlines.
• Digital proficiency in best practices, including but not limited to email marketing, Google Analytics, and web content.
• Knowledge of relevant marketing industry trends.
• The desire to deliver consistent, accurate, high-quality work.
• Ability to think creatively and produce new and fresh ideas.

Additional Information

• Cover letters are strongly encouraged as part of the application process.
• Appointment End Date: This is a term position with an end date of October 2, 2026, with the possibility of extension, contingent upon work performance and continued funding to support the position.
• Standard Hours/Schedule: 40 hrs. per week | Monday - Friday | 8:00 am - 5:00 pm
• Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position.
• Pre-Employment Screening: Identity
• Other Information: Please note that we are currently conducting a majority of interviews and onboarding remotely and virtually. We appreciate your understanding.
• Staying Informed About Your Application: Due to the high volume of applications, we may not always be able to reach out right away, but you can track your status anytime through the Careers@Harvard portal.

Work Format Details

This position has been determined by school or unit leaders that the duties and responsibilities can effectively be performed fully remotely at a non-Harvard location. Employees in fully remote positions must work all scheduled hours in a Harvard registered state in compliance with the University’s Policy on Employment Outside of Massachusetts. At the discretion of the department, fully remote employees may occasionally be required on site at a Harvard location. Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Salary Grade and Ranges

This position is salary grade level 056. Please visit  Harvard's Salary Ranges  to view the corresponding salary range and related information.

Benefits

Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to:

• Generous paid time off including parental leave
• Medical, dental, and vision health insurance coverage starting on day one
• Retirement plans with university contributions
• Wellbeing and mental health resources
• Support for families and caregivers
• Professional development opportunities including tuition assistance and reimbursement
• Commuter benefits, discounts and campus perks

Learn more about these and additional benefits on our Benefits & Wellbeing Page.

EEO/Non-Discrimination Commitment Statement

Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.

Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university's non-discrimination policy. Harvard's equal employment opportunity policy and non-discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.