Rapid Consumer Assessment of Compressed Earth Blocks (CEBs) Technology

Rapid Consumer Assessment of Compressed Earth Blocks (CEBs) Technology

Posting Description

Access to adequate and affordable housing remains a pressing challenge across Africa, particularly in the face of rapid urbanization and climate change. Compressed Earth Blocks (CEBs) present a sustainable, cost-effective, and locally sourced alternative to conventional building materials. Habitat for Humanity, in partnership with a private sector actor, is implementing an Integrated Housing Project in Laikipia County. The project aims to stimulate the local housing market to innovate, showcase, and generate demand for the use of CEBs.

To support this effort, Habitat for Humanity seeks to conduct a rapid consumer assessment to explore the market potential of CEBs as a housing solution, with a specific focus on low-income women. This assessment will examine women’s awareness, perceptions, and adoption readiness of CEBs, providing insights into opportunities and barriers to uptake. The findings will inform the design and rollout of targeted marketing campaigns that highlight the value proposition of CEBs, thereby strengthening demand and advancing inclusive housing solutions.

Objectives of the rapid assessment

1. Examine knowledge, attitudes, perceptions, and practices among women regarding CEBs, including awareness of benefits and limitations.
2. Identify the key drivers and barriers influencing women’s adoption of Compressed Earth Blocks (CEBs) as a housing solution.
3. Analyze household decision-making processes that shape demand for housing solutions, comparing CEBs with alternative materials, and develop a customer journey map.
4. Determine women’s specific housing needs and preferences when selecting housing solutions, how or what they build with those solutions including CEBs.
5. Assess purchasing power and preferred payment mechanisms for housing solutions among women including willingness to pay for those solutions and CEBs.
6. Map trusted information and communication sources and channels used by women, identifying marketing opportunities to effectively reach this target group.
7. Develop a customer profile for CEBs with a focus on women, highlighting demographic, socio-economic, and behavioral characteristics.
8. Segment potential consumers into adopter categories and define each segment.
9. Support CEB partner to develop marketing and communication plans based on research findings

Scope of work
Geographical scope: The study will have a focus on Laikipia region and immediate surrounding regions.
Methodological scope: The assessment will employ a mixed-methods approach, triangulating primary and secondary data through both qualitative and quantitative techniques to ensure a comprehensive analysis

Deliverables

1. An inception report (including detailed methodology and tools)
2. Draft report detailing the findings of the assessment
3. Final assessment report detailing key findings, trends, and recommendations based on assessment objectives.
4. Presentation slides summarizing the findings, lessons, conclusions and recommendations
5. Infographics and visual aids to enhance understanding of complex data and insights.
6. Anonymized raw data in electronic version

Duration
This rapid assessment will be conducted for a period of three weeks in April 2026

Key qualifications.
The company or individual should have the following experience.

• Experience in conducting rapid consumer assessment, marketing research, KAP assessments and other relevant fields in Kenya
• Experience in conducting research among low-income families/communities.
• Extensive experience in data management and analysis, including data collection tools design, database design and management and data quality checks.
• Experience in carrying out related assessments and understanding of housing sector will be an added advantage.

Safeguarding: HFHI requires that all employees take seriously their ethical responsibilities to safeguarding our intended beneficiaries, their communities, and all those with whom we work. Managers at all levels have responsibilities to support and develop systems that create and maintain an environment that prevents harassment, sexual exploitation, and abuse, safeguards the rights of beneficiaries and community members (especially children), and promotes the implementation of Habitat for Humanity’s code of conduct.

Data Protection: The contractor will be required to abide by Habitat for Humanity International’s data protection and security policy during the assignment period.

Submission
Interested individuals or companies should submit the following:

• A maximum 5 pages technical proposal clearly outlining understanding of the terms of reference, methodology, duration and the technical team,
• A detailed financial proposal, with clear cost breakdowns
• Portfolio of past projects relevant to this project.
• Profile/resume of the lead expert.

Application and Decision Process
Only shortlisted applicants will be contacted. Written proposal (technical and financial) including CVs of key personnel should be sent to TCIS@habitat.org by 19th March 2026, via email on with subject line: Rapid Consumer Assessment on Compressed Earth Blocks Technology in Kenya. Please note that the selected consultant will be required to show proof of professional indemnity cover.
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Function

Information Technology, International Programs

Auto req ID

10740BR

Position Category

Consultant

Position Type

Consultancy

Geographic Location

Africa

Location

Kenya