Senior Analyst- Card Member Lifecycle Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

American ExpressGlobal Commercial Services(GCS)offers powerful backing andfinancialsupportto business clients of all sizes.The SME Managed Marketing, Customer Marketing team supports top clients in the Small and Medium Enterprise segment, through both marketing directly to Corporate Card Members, and partnering with Account Development and Sales teams to drive spend and help Card Members maximize their Membership. Reporting to the Manager of Corporate Card Member Marketing, the Sr. Analyst, Card Member Lifecycle Marketing will support the full end-to-end suite of marketing communications to Corporate Card Members at our mid-size Clients from Early Tenure through the lifecycle – including treatments such as email, site, paid media, direct mail, online account marketing, and more.

As a Senior Analyst- Card Member Lifecycle Marketing on the Corporate Card Member Marketing team, you will supportstrategy and execution of multi-channel marketing campaigns, including coordinating across cross-functional partners, managing project timelines, and monitoring results. The ideal candidate is excited about contributing to transformative strategies and finding opportunities for improvement and innovation. They will have a bias towards analytics, yet a strong creative voice to reach a complex customer base. They will also have a passion for delivering customer first content via a multi-channel surround sound strategy and partnering with teams cross-functionally.

Key Responsibilities:

• Support marketing campaigns set-up and manage flawless execution across all channels in various systems and platforms (spanning email, site, paid media, online account, mobile, site, and more).
• Build cross-functional relationships across internal and external partners: product, brand, legal, compliance, channel partners, agencies, and more
• Continuously test & learn, synthesize results, ideate tactics for channel optimization & learnings, and drive innovation to evolve CM direct marketing
• Own multi-channel monthly reporting, sharing results with Marketing Manager with actionable recommendations to improve channel effectiveness
• Serve as a subject matter expert & champion for the Middle Market customer segment

Minimum Qualifications:

• Bachelor’s degree is required
• 2+ years of experience developing and executing cross-channel customer marketing campaigns to deepen customer engagement and loyalty
• Excellent project management and organizational skills, including juggling multiple priorities, superb attention to detail, meeting timelines and operating effectively under changing conditions 
• Analytical skills, with an interest in identifying relevant trends and using data to inform strategies
• Natural teammate with strong and effective communication skills and experience gaining alignment up, down and across teams.
• Self-starter who can thrive in a rapidly changing, dynamic environment. Ability to influence, present and collaborate across teams, leaders, and business units
• Creative eye, with a passion for designing visually compelling and effective marketing communications in partnership with creative agencies

Preferred Qualifications:

• B2B Marketing experience in the financial services industry a strong plus  
• Excel and PowerPoint proficiency

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