Senior Analyst - Marketing

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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global, and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The Premium Events and Experiences Team sits within GABM. The team executes and enables memorable events and experiences for our proprietary premium Card Members while delivering on product goals and benefit partner experiences. Experiences are a core passion of our Members, and drive loyalty and engagement with our products and our brand.

We are seeking a Senior Analyst, Events and Experiences, to be a key member of the team and play a critical role in overseeing the E2E Card Member marketing experience. This individual will manage the overall marketing and awareness plan to support activation initiatives.

The role requires strong collaboration across multiple cross-functional business partners, including Product, Brand, Marketing, PR/Social, GCO, Compliance, and Servicing. In addition, the Senior Analyst will work directly with agency partners on building and managing marketing timelines, servicing processes, and Card Member survey deployments.

Key Responsibilities:

• Lead end-to-end marketing strategy and execution for 100+ events annually, utilizing traditional and alternative channels to drive CM engagement and reach, including:
  • Oversee annual marketing tracker
  • Secure placements across product and entertainment eNL channels, organic social, newsroom and MYCA
  • Manage the creation and approval of landing pages with necessary stakeholders (internal eHub and partner sites)
  • Gather copy and imagery for placements and facilitate necessary approvals
  • Oversee proofing and testing of placements
  • Manage updates to T&Cs and marketing claims
• Oversee the Premium Events & Experiences calendar in partnership with Event Managers
• Attend cross-functional marketing and servicing meetings to represent upcoming events
• Lead deployment and collection of Card Member surveys, and team discussions on insights
• Work with Managers and Director on the team to support events where necessary

Skills:

• Previous marketing background and a creative, strategic thinker with strong track record of delivering quantifiable results
• Proven track record in managing multiple workstreams, partners, and cross-functional teams
• Demonstrated ability to work proactively and drive results with minimal direction
• Strong project management experience and relationship building abilities
• Exceptional verbal/written communication skills
• Confidence in working with individuals at all levels of the organization
• Proficient in PowerPoint and Excel

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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