Senior Analyst, Partnership Marketing

Job Description

American Express Global Commercial Services (GCS) is the leading payments provider for businesses of all sizes, with Small Business representing our largest customer segment and a continued area of strategic investment. Within GCS, the Small Business Marketing Team drives acquisition and customer engagement across Charge Cards, Proprietary Lending, Co-Brand Cards, and Small Business Banking products.

The Senior Analyst, Partnership Marketing will play a critical role in elevating the Premium Small Business Card Member experience. This individual will lead end-to-end digital engagement strategy and execution across Email, Direct Mail, Paid Media, Amex.com, and the Amex App — ensuring our partner benefits are not only understood but experienced as essential to how our customers run and grow their businesses.

Within the Product Engagement team, this role blends strategic and critical thinking with executional excellence. By leveraging data, customer insights, and a robust Test & Learn agenda, the Senior Analyst will be responsible for executing a cohesive engagement strategy focused on our marquee embedded benefit partners, including Dell, Adobe, ChatGPT, Indeed & Hilton. This includes an ongoing test & learn agenda that drives enrollments and helps customers take advantage of the right partner benefits (e.g. available credits) at the most optimal time. In addition, the Senior Analyst will execute marketing for new partner benefit launches, while delivering on contractual commitments.

The ideal candidate is a digitally savvy marketer energized by cross-enterprise collaboration and comfortable operating in a complex, matrixed organization. This role partners closely with Product Management, Legal, Compliance, Marketing Operations, Analytics, and agency teams to deliver integrated campaigns and support go-to-market launches with precision and impact.

This is a highly visible role with the opportunity to shape how partner value is communicated, experienced, and reinforced across our most important customer touchpoints.

Responsibilities

• Lead end-to-end execution of the Partner Benefit experience, activating personalized journeys across email, direct mail, paid media, Amex.com, and the Amex App.
• Collaborate with internal stakeholders and external partners to bring joint value propositions to life through compelling, customer-centric marketing.
• Develop and execute digital strategies from insight generation and content mapping through targeting, creative briefing, legal alignment, and deployment.
• Drive personalization and Test & Learn initiatives, advancing segmentation, A/B testing, and ongoing performance optimization.
• Orchestrate seamless cross-channel experiences that reinforce Partner value, increase benefit engagement, and support retention.
• Own performance measurement and partner reporting and translate insights into actionable strategies that deliver measurable business impact.
• Contribute innovative ideas that elevate Partner benefits and influence broader portfolio strategy.
• Foster team excellence by sharing best practices and contributing to a high-performing culture.

Qualifications

• 3+ years of experience in digital or lifecycle marketing with a proven ability to drive measurable engagement and retention.
• Expertise in email marketing and cross-channel activation across web and app environments.
• Strong analytical skills with the ability to translate complex data into clear insights and strategic recommendations.
• Proven ability to navigate ambiguity, manage competing priorities, and deliver high-quality outcomes in a matrixed organization.
• Exceptional stakeholder management skills with experience influencing cross-functional partners.
• Experience leading personalization and Test & Learn frameworks to optimize marketing performance.
• Strong communication and storytelling skills, with confidence presenting to senior stakeholders.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​