Senior Analyst - Site Enablement Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The U.S. Small Business and Middle Market segment is the largest GCS customer segment with strong growth momentum and remains a key area of investment and focus.

The Corporate Site Strategy team sits within Managed Marketing & Prospect in GCS and plays a critical role in driving demand, supporting digital onboarding, and evolving the Corporate Program narrative across the end-to-end prospect journey.

This Senior Analyst role will support the strategy, development, and optimization of the U.S. Corporate Site experience. The individual will help execute key site initiatives including new product launches as well as ongoing content and performance enhancements that drive qualified demand and conversions.

Key Responsibilities:

• Support development and execution of the Corporate Site roadmap, translating business priorities into clear digital requirements across Homepage, PDPs, and supporting pages
• Drive site content updates and messaging enhancements in partnership with Creative, UX, and Product teams to ensure alignment with Corporate Program positioning
• Identify opportunities to improve engagement and conversion across key site entry points; support A/B testing and performance optimization initiatives
• Track and monitor core site KPIs (traffic, engagement, application starts) and prepare performance summaries and insights for leadership
• Partner cross-functionally with Marketing, Digital Product, Analytics, Sales, and Compliance to support site builds, QA reviews, and phased launches
• Lead marketing execution processes within Marketingforce, including creative submissions, routing for legal and compliance approval, and tracking feedback through review cycles

Minimum Qualifications:

• 3–5+ years of experience in digital marketing, website strategy, performance marketing, or related field
• Experience supporting website content strategy and execution within a B2B or financial services organization
• Familiarity with digital acquisition funnels
• Experience managing creative reviews and routing assets through Marketing force (or similar systems) to obtain legal and compliance approval
• Strong project management skills with ability to manage multiple workstreams simultaneously
• Strong collaboration and partnership skills across cross-functional teams
• Comfort working with performance metrics and summarizing insights (advanced analytics experience a plus but not required)
• Detail-oriented with a process-driven mindset and ability to operate in fast-paced, phased launch environments
• Strategic thinker with a desire to continuously improve the digital customer experience

Salary Range: $78,000.00 to $124,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.