Senior Director. Commercial Media Strategy & Planning

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary:

The Senior Director, Worldwide Media Planning will play a pivotal role in advancing the Bristol Myers Squibb’s global media capabilities. Reporting to the Head of Integrated Content Delivery, this leader will partner with senior brand and business unit stakeholders to shape media strategy, dive development of media plans and associated KPIs –intended to ultimately drive access to media and engagement data, and drive innovation through AI and modern tools. The Senior Director will be responsible for designing and executing frameworks that enable insights-based planning, ensuring accountability across vendors, and promoting transparency in media investments and performance.

In addition, the role carries responsibility for managing significant budgets, overseeing external media vendor relationships, and leading a team of media professionals. By embedding consistent processes, KPIs, and innovation practices, the Senior Director will help scale media excellence globally, supporting business priorities across the commercial portfolio.

Responsibilities:

• Govern and influence enterprise-wide integrated media strategies tied to commercial objectives that align across therapeutic areas and business units, ensuring consistency while allowing for local market adaptation to maximize impact.
• P&L accountability for all media investments, optimizing allocation across channels, vendors, and geographies to deliver measurable ROI and value for the organization.
• Build and lead global media function with succession planning of media professionals, fostering a culture of excellence, innovation, and collaboration, while building future leadership capability in the media function.
• Lead strategic partnerships with executive and senior leadership across global brands and business units to define enterprise media priorities and capital allocation, ensuring media investments and plans directly advance overarching business, commercial, and enterprise-wide objectives.
• Integrate/align omnichannel strategy at enterprise scale to develop media strategies enabling an optimal marketing experience.
• Oversee enterprise-wide omnichannel execution, including risk/compliance management plans which would entail working with third party media vendors.
• Institute enterprise planning/governance models focused on insights-based planning frameworks that enable rapid decision-making, transparency, and measurable impact across global markets.
• Lead the transformation agenda for media, integrating AI-driven insights, modern analytics, and emerging technologies to accelerate innovation.
• Own enterprise policy/governance frameworks and executive accountability to ensure vendors and agency partners deliver on commitments and drive sustained performance.
• Own and negotiate global partnerships/alliances at enterprise impact level with global media vendors, negotiating contracts, driving innovation, and ensuring alignment with enterprise standards and strategic priorities.
• Accelerate access to media and engagement data and shape data strategy, compliance, and risk within the commercial organization by championing data-sharing practices, building reporting transparency, and enabling data-driven decision-making.
• Drive executive-level transparency, compliance, and enterprise-wide reporting of media investments and performance across brand teams and senior stakeholders to ensure alignment, accountability, and trust.
• Drive the scaling of media capabilities across the enterprise globally.

Qualifications:

• Minimum 12 years of experience in media strategy, planning, and execution within a global organization; pharmaceutical or healthcare experience strongly preferred.
• Demonstrated success engaging senior executives and brand leaders to align on strategic media priorities.
• Proven budget management expertise with accountability for large, complex media investments.
• Experience leading and developing teams in a global, matrixed environment.
• Deep knowledge of AI-driven media tools, analytics, and data-enabled optimization.
• Strong background in establishing KPIs, governance frameworks, and vendor accountability.
• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA or advanced degree preferred).

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Princeton - NJ - US: $205,740 - $249,312 


The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

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