Senior Director, Direct Marketing - Data and Analytics

Senior Director, Direct Marketing - Data and Analytics

Posting Description

Job Summary

Reporting to the VP, Direct Marketing, the Senior Director leads Habitat's data and analytics strategy for Direct Marketing, ensuring technology and insights drive omni-channel fundraising success across direct mail, digital, telemarketing, and emerging channels. This role is pivotal in transforming the program toward constituent-centric experiences and supporting collaborative fundraising with affiliates.

The Senior Director is responsible for orchestrating the data and technology components of Habitat's Collaborative Fundraising initiative, a high-trust model designed to materially boost our mission to address the housing deficit at scale. This includes partnering with U.S. affiliates, state support organizations, and Habitat for Humanity International to integrate data exchange and technology solutions that enable joint fundraising efforts within a federated structure.

To deliver on these objectives, the Senior Director provides strategic leadership for data governance, data hygiene, CRM processes[MM1.1], and analytics in close partnership with Development Operations, ensuring alignment across the Resource Development division. The role also requires experience with SAFe Agile and active participation in Agile Release Train (ART) processes in collaboration with IT and cross-functional teams.

Working across Direct Marketing, Development Operations, IT, Finance, Communications, and affiliate partners, the Senior Director ensures a data-driven, technology-enabled fundraising program that supports a $100M+ revenue goal and positions Habitat for long-term success.

Essential Duties and Responsibilities

• Leads and coaches a team of data, analytics, and technology professionals, ensuring the team has the capabilities, tools, and support needed to meet goals. (25%)
• Provides strategic leadership for Direct Marketing’s data, analytics, and technology ecosystem, including data governance, data hygiene, CRM strategy, segmentation, reporting, and technology roadmapping. (20%)
• Collaborates extensively with Development Operations, IT, Finance, Communications, and other partners to align data processes, CRM standards, integrations, and reporting practices across the division. (20%)
• Participates actively in SAFe Agile/ART processes, contributing to backlog refinement, requirements development, prioritization, and cross-functional planning; may assume additional ART responsibilities over time. (15%)
• Plays a key role in supporting and advancing collaborative fundraising across the federated Habitat network, integrating data flows and ensuring technology solutions enable successful national–affiliate partnerships. (10%)
• Oversees budgets related to technology implementations, service contracts, and staffing, ensuring effective resource allocation and stewardship. (10%)

Minimum Requirements

Education
• Bachelor’s degree in Marketing, Business, Analytics or related field or equivalent work experience

Years of Related Experience
• 10+ years of related experience, specifically in nonprofit fundraising
• 5+ years leading and coaching others
• Experience with direct mail, telemarketing and digital fundraising campaigns
• Experience working in a federated organization with chapters or affiliates
• Experience with Agile frameworks (e.g., SAFe) to coordinate cross-functional teams

Knowledge, Skills and Abilities
• Exceptional communication and relationship building skills, including the ability to write and speak clearly and effectively, with excellent listening skills
• Office and computer equipment skills (internet, Excel, email, electronic calendar, word processing, electronic forms, project management software, Microsoft Environment) are required
• Ability to collaborate with others in a complex, matrix-structured, multinational, dynamic organizational environment
• Passion for and commitment to the Habitat for Humanity mission
• Individual of unquestionable integrity whose professional and personal conduct reflect HFH’s values
• Strong analytical skills and experience reviewing reports
• Strong technology skills and experience that ideally includes an understanding of large-scale database management, nonprofit constituent relationship management systems, and web-application development processes
• Self-starter with an entrepreneurial and creative approach to problem-solving, and the ability to take advantage of emerging opportunities and trends
• Individual with self-confidence and a positive “can-do” attitude is essential
• Excellent project management skills with the ability to handle multiple projects and tasks concurrently

Preferred Requirements
• Master’s degree preferred
• Experience leading and coaching remote staff
• SAFe Agile certification preferred

Active support of HFHI Values:
Humility - We are part of something bigger than ourselves
Courage - We do what's right, even when it is difficult or unpopular
Accountability - We take personal responsibility for Habitat's mission

Safeguarding
HFHI requires that all employees take seriously their ethical responsibilities to safeguarding our intended beneficiaries, their communities, and all those with whom we work. Managers at all levels have responsibilities to support and develop systems that create and maintain an environment that prevents harassment, sexual exploitation and abuse, safeguards the rights of beneficiaries and community members (especially children), and promotes the implementation of Habitat for Humanity’s code of conduct.

The actual salary offered for this role will be based on a variety of factors, including location, internal equity and the candidate’s qualifications and professional experience. HFHI offers a competitive, comprehensive benefits package that varies by country and typically includes vacation leave, sick leave, personal days, health insurance options, retirement plan contributions and life insurance. For work locations in the US, the hiring range for this position is $119,510 to $140,600.

Staff hired on a hybrid basis in the United States near an HFHI office location (Atlanta, Georgia / Americus, GA / Washington, D.C.), are required to report to the office on Tuesdays.

Application Deadline: March 26, 2026.

About

Habitat for Humanity International (HFHI) is a nonprofit, ecumenical Christian housing ministry. The purpose and goal of Habitat for Humanity International is to eliminate poverty housing and homelessness from the world, and to make decent shelter a matter of conscience and action. Habitat invites people of all backgrounds, races and religions to build houses in partnership with families in need. HFHI has an Administrative Headquarters based in Atlanta, Georgia, an Operational Headquarters based in Americus, Georgia and Area Office bases of operations in Manila, Philippines for our Asia and the Pacific work, San Jose, Costa Rica for our Latin American and the Caribbean work, and Bratislava, Slovakia, for our Europe, the Middle East and Africa work.

HFHI is an equal opportunity employer and seeks to employ and assign the best qualified personnel for all our positions in a manner that does not unlawfully discriminate against any person because of race, color, religion, gender, marital status, age, national origin, physical or mental disability, sexual orientation, veteran/reserve national guard status, or any other status or characteristic protected by law.

Function

Marketing, Resource Development and Fundraising

Auto req ID

10735BR

Position Category

Full-time - Salaried

Position Type

US Employment

Geographic Location

North America

Location

Remote within the U.S.

Position Number

2907

Required Travel

10%