Senior Director, Marketing Strategy & Campaigns

Brand: Trail Blazers
Category: Brand Marketing
Department: Marketing
Job Type: Full-Time
Date Posted: Jul 24, 2025

Description

Become a part of the team behind the team.

As employees of the Portland Trail Blazers at the Rose Quarter, we do more than basketball. We are blazing trails toward winning championships on and off the court.

We are pioneers and innovators. We look for people who push boundaries, who dream, who are committed to inclusivity – who want to contribute to Rip City!

As our Senior Director, Marketing Strategy & Campaigns, you will be a solution-oriented, strategic collaborator driving the planning, coordination, and execution of major marketing campaigns for the Portland Trail Blazers. You will serve as the central orchestrator across Brand, Content, Creative, and Fan Development teams to ensure alignment of messaging, timing, and goals—helping to translate big-picture vision into day-to-day execution.

This role oversees a team responsible for performance marketing, marketing automation, and campaign project management, ensuring that every initiative is strategically grounded, executed on time, and aligned with our master brand vision. Reporting directly to the CMO, this leader will act as the connective tissue across departments—building momentum, removing blockers, and bringing structure to complex, cross-functional initiatives.

Our ideal candidate is equal parts program manager, communicator, and team builder—someone who thrives in a fast-moving, sports-centered environment and ensures no ball is dropped between ideation and execution. This leader will be responsible for delivering on-time, high-quality campaigns that meet brand, fan engagement, and revenue goals. They will drive insight-driven marketing briefs and processes embraced across the department, foster strong collaboration between strategy, creative, and execution teams, and implement a disciplined marketing rhythm grounded in fan data and strategic focus. Success in this role includes measurable improvement in campaign effectiveness and team clarity over time.
If this sounds like a match for your skills and goals, we encourage you to apply by August 1st!

DAY-TO-DAY:

• Lead the strategy andexecution of integrated, multi-channel campaigns, including season launch, TV tune-in, and ticketing promotions.

• Collaborate closely with Brand, Creative, Content, and Fan Development leaders to shape compelling campaign narratives rooted in fan insights and emotional resonance.

• Ensure all campaigns are guided by clear, insights-driven messaging and executed consistently across multiple media platforms to drive revenue in key areas.

• Serve as the central orchestrator across the larger Brand & Marketing team to ensure alignment of messaging, timing, and goals.

• Lead a high-performing team—including members of the digital marketing group, marketing project managers, and a campaign program manager—fostering shared alignment, mutual accountability, and opportunities for professional growth.

• Developand execute department objectives and key results to support achievement of company goals.

• Build and manage marketing calendars, project timelines, briefs, and workflows that ensure campaigns launch on time, on brand, and on objective.

• Define success metrics, ensure campaign tracking, and lead post-campaign reviews for continuous improvement.

• Translate fan segmentation and insights into actionable strategies that guide targets, messaging and channel mix.

• Partner with Creative and Brand leadership to maintain brand integrity and consistency across all campaign touchpoints.

• Facilitate regular marketing planning meetings to align stakeholders and report progressand drive collaboration.

• Support crisis communication strategies and rapid response campaigns when urgent messaging is required.

• Develop and oversee budget allocation for campaign initiatives, ensuring strategic investment and ROI.

WE’D LIKE TO HEAR FROM YOU IF YOU:

• Have 10+ years of experience in marketing, including strategic campaign development and team leadership.

• Possess a proven ability to lead cross-functional initiatives and hold multiple departments accountable to shared outcomes.

• Ledlarge-scale marketing campaigns from concept through execution, coordinating across departments and channels to deliver results.

• Bring deep marketing experience rooted in customer insights, creative development, and channel strategy, not just performance optimization.

• Are a relationship-builder who thrives in highly matrixed environments and can lead through influence, trust and clarity – especially when timelines are tight or priorities shift.

• Bring strong project management and organizational skills, with experience managing timelines, workflows, and creative pipelines.

• Have experience in sports, entertainment, or a fan-driven business.

• Hold a deep understanding of performance marketing and fan acquisition tactics.

• Are skilled at influencing and aligning peers across departments—even without direct authority.

• Feel comfortable working in dynamic environments where strategic priorities evolve.

WE’D BE THRILLED IF YOU ALSO HAVE:

• A track record of building and fostering a strong, collaborative team culture.

• Proven success leading and developing a team of project and program managers.

• Demonstrated ability to drive clear, cohesive marketing strategy across multiple functions and stakeholder groups.

• Strong process orientation, with experience implementing efficient systems to streamline campaign development and execution.

• Experience as a people-first leader, focused on mentorship, clarity, and professional growth for direct reports.

• Strategic marketing leadership experience, ideally with oversight across Brand, Creative, Performance, and Fan Development teams.

Offers of employment are conditional upon the successful results of an individual background check. We consider qualified applicants with criminal histories and review results on an individual basis.

The Portland Trail Blazers at the Rose Quarter embraces diversity and inclusion. We celebrate individual expression and uniqueness on our campus. We do not tolerate harassment or discrimination. We are committed to hiring individuals that reflect the community we serve without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, genetic information, or other legally protected characteristics. We are an equal opportunity employer.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

PERKS:

We invest in our employees inside and outside of work. Our benefits package for full-time teammates includes:

• Compensation: $155,000 annually
• Competitive Healthcare Coverage
• Retirement Plan
• Paid Maternal & Parental Leave
• Flexible Time Off (3 weeks + 11 holidays)
• Wellness Perks
• Tuition Reimbursement
• Free Parking + Discounted Mass Transit Passes
• Discounted & Complimentary Tickets
• Ongoing Learning & Development
• Daily Free Lunch