Senior Manager, Field Sales Prospect Marketing & Journey Orchestration

Job Description

Global Commercial Services (GCS) powers growth for businesses of every size through industry-leading payment, cash flow, and expense management solutions. Within GCS, the U.S. Small Business and Middle Market (SME) segment represents our largest customer base and remains a critical area of innovation, growth, and strategic investment.

The Field Sales Prospect Marketing team sits within the Middle Market Prospect organization and plays a pivotal role in accelerating customer acquisition and revenue growth. We partner closely with Sales, Product, Analytics, and Marketing teams to develop data-driven go-to-market strategies, compelling customer value propositions, and scalable marketing programs that help Sales colleagues engage, convert, and deepen relationships with high-potential business prospects.

The Senior Manager, Field Sales Prospect Marketing & Journey Orchestration will play a key role in evolving the lead nurture and sales activation ecosystem for middle market acquisition.

This role is responsible for enabling transformational content, engagement intelligence, marketing profiling, affinity tagging, personalization capabilities, and consultative outreach workflows that strengthen coordination between marketing and sales.

Partnering across Analytics, Sales teams, Sales Enablement, and Marketing Technology, this position will help operationalize the infrastructure required to support adaptive campaigns, engagement-triggered activation, AI-assisted personalization, and future-state marketing orchestration capabilities — ensuring we reach the right prospects, with the right message, at the right moment, through their channel of choice.

Responsibilities

Content Strategy & Sales Enablement

• Support the evolution of modular, discoverable content ecosystem optimized for personalization, AI-assisted discovery, and cross-channel engagement.
• Develop high-quality, persona-driven content and collateral to support Field Sales Lead Warming and one to one outreach
• Support ownership and optimization of email strategy
• Collaborate with managed services teams and analytics teams to create a cross channel measurement strategy and regularly share results and insights.
• Enable affinity tagging strategies to build richer profiles of cold leads and support more targeted engagement
• Partner with external and internal team to develop dynamic, personalized content (e.g., GIFs, visual assets) that improve engagement and response rates
• Identify opportunities for AI-enabled marketing, workflow automation, and performance measurement

Sales & Marketing Orchestration

• Build and operationalize the marketing signal engine that translates engagement into behavior scoring
• Design the orchestration layer between marketing engagement and sales activation
• Improve marketing-to-sales handoff strategies, sales prioritization logic, and consultative engagement timing
• Partner with Sales Enablement teams to develop consultative outreach strategies aligned to buyer engagement behavior
• Partner with Marketing and Sales teams to align campaigns with sales outreach and sales plays
• Partner with AIM to understand our audience and develop use cases for when new information is identified

Performance Measurement & Insights

• Support measurement of marketing impact on sales pipeline, including engagement, meeting quality, and conversion
• Analyze performance data to identify opportunities to improve outreach effectiveness and content performance
• Partner with Analytics teams to enhance reporting and visibility into lead warming and engagement outcomes

Key Skills

• Strong understanding of digital engagement, segmentation, and personalization in a B2B environment
• Ability to mine CRMs for data and translate into insights into actionable strategies that drive engagement and performance
• Familiarity with marketing automation, CRM, and sales engagement tools (including email sequencing and outbound optimization)
• Strong project management skills, with the ability to manage multiple initiatives in a fast-paced environment
• Creative, goal-oriented mindset with a track record of driving innovation and execution
• Interest in or experience with AI tools, automation, or workflow optimization

Qualifications

• 6+ years of experience in B2B marketing, demand generation, content strategy, or sales enablement
• Bachelor’s degree in business, marketing, or equivalent experience
• Experience supporting Business Development (BDR/SDR) or sales-led growth motions
• Experience developing content and engagement strategies for complex products and mid-market audiences
• Experience working with Marketing Technology teams or managing capability requests

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​