Senior Manager - Marketing, Offer Strategy

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and co-brand cards. Within Small Business Marketing, the Small Business Prospect Marketing Team creates best-in-class, integrated prospect experiences to acquire new Cardmembers and accelerate US SME growth.

How will you make an impact in this role?

The Sr. Manager, Prospect Offer Strategy will help develop and deliver compelling, efficient offer strategies across our partner and proprietary products and channels.This individual should have a strong interest in cross-channel and go-to-market strategy, be naturally curious about the Card acquisition landscape. This is a great opportunity for candidates who enjoy the challenge of working in white space to shape strategies that create intuitive customer experiences and drive revenue-generating results.

Responsibilities

• Partner with cross functional teams including Marketing (GCSM & CMS), Analytics, Product, Finance, Technology, and Campaign Execution to define and maintain a holistic Offer Strategy that drives incremental acquisitions and seamless customer experiences
• Set, maintain, and circulate a cross-channel offer roadmap, communicating performance and offer changes to key stakeholders
• Track offer performance and analyze results to identify data-driven risks and opportunities
• Lead preparation and follow-ups for monthly executive-level Marketing Offer Forums
• Facilitate flawless execution and delivery of offer innovations, changes, and strategy
• Support the maintenance and ongoing enhancement of offer-related standard operating procedures (SOPs) and assist with ad hoc compliance initiatives as needed.

Minimum Qualifications

• 4+ years of relevant experience across Marketing, Consulting, or Product Management
• Strategic Storytelling: Taking opinions, data, and hypothesis and turn into a cogent storyline
• Operates Autonomously: Takes a project from ideation to delivery. Able to prioritize in ambiguous situations.
• Proactivity: Follows through on items without being managed. Resourceful with a collaborative approach to problem solving
• Communication: Excellent written and oral communication skills across all levels of seniority.
• Flexibility/Adaptability: Works effectively in ambiguous situations, with ability to pivot quickly and confidently if needed
• Leadership: Proven ability to drive outcomes leading cross-functional initiatives
• Bachelor’s Degree required

Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers - Click to view the “Know Your Rights” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.