Senior Manager, Marketing Solutions – Data & AdTech

Job Description:

The Role

As the Senior Manager, Marketing Solutions – Data & AdTech, you will play a strategic role within the Marketing Domains’ Strategy and Operations organization. You will lead efforts to optimize and evolve Fidelity’s marketing technology stack, with a focus on data infrastructure, adtech capabilities, and performance analytics.

You will:

• Drive the discovery and definition of business requirements for marketing data and adtech capabilities.

• Develop deep expertise in platforms and tools such as:

  • Customer Data Platforms (CDPs)
  • Identity resolution and audience segmentation
  • Adtech integrations (DSPs, DMPs, SSPs)
  • Data governance and privacy compliance
  • Personalization and advanced targeting (e.g., Dynamic creative optimization)
  • Generative search impacts on the adtech landscape
  • Affiliate optimization

• Translate business needs into actionable features and partner with delivery teams to ensure successful implementation.

• Collaborate with marketing stakeholders to identify gaps and opportunities in campaign execution

• Increase reach through various audience generation techniques available through partners like LiveRamp, Google, and Meta.

• Connect paid and owned experiences

• Obsess over and deliver improvements to the capability in a manner that elevates the Marketer experience to drive customer engagement and deliver tangible business value

• Partner with engineering and media teams to design scalable, privacy-compliant solutions.

• Maintain and prioritize product backlogs using Jira-based tools.

• Present insights, recommendations, and solution designs to senior leadership and cross-functional teams.

• Monitor industry trends and emerging technologies to inform strategic planning and innovation.

Your ability to connect marketing goals with technical capabilities, and to lead cross-functional teams through ambiguity, will be key to your success.

The Expertise and Skills You Bring

• Bachelor’s Degree with 8+ years of experience in marketing technology, digital advertising, or data strategy.

• Strong understanding of the adtech ecosystem and data infrastructure supporting marketing.

• Platform and Data Savvy: you understand architectural underpinnings, solution integrations, and how data threads across platforms

• Proven ability to lead cross-functional teams and drive alignment across marketing, analytics, and engineering.

• Skilled in translating complex business needs into clear, actionable requirements.

• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.

• Experience with agile methodologies and backlog management tools (e.g., Jira).

• Strong problem-solving mindset and ability to identify process efficiencies.

• Experience managing or mentoring team members is a plus.

The Team

You’ll be part of the Marketing Strategy and Operations team, where you’ll play a critical role in shaping the future of data-driven marketing. You’ll collaborate across domains to deliver impactful solutions that enhance targeting, measurement, and operational efficiency.

Note: Fidelity will not provide immigration sponsorship for this position

Certifications:

Category:

Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.