Senior Manager- Prospect Direct Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The Senior Manager, Direct Marketing will be responsible for owning the direct mail strategy for Charge products within GCS Small Business Prospect Marketing. We are looking for a savvy performance marketer who can build a high-impact roadmap for our end-to-end prospect Direct Mail acquisition. This high-visibility role is a unique opportunity to drive impact and partner closely with key decision makers across the GCS enterprise.

Responsibilities:

• Own the Charge Card acquisition Direct Mail marketing strategy & roadmap; define key strategic initiatives to drive new accounts acquired.

• Collaborate with internal and external partners to advance our strategy, identifying new and innovative marketing opportunities, and build a test-and-learn pipeline.

• Partner internally to accurately forecast growth, response, and maintain regular performance reporting to drive strategic decisions.

• Developa data-driven approach to ongoing investment prioritization for Charge Direct Mail initiatives.

• Maintain a strong knowledge of the competitive landscape, industry trends, and changes in the SME prospect journey.  

• Partner within the broader GCSM organization to deliver a connected creative and offer experience to prospects.

• Oversee 2Marketing Operations Analysts that execute Direct Mail campaigns.

Minimum Qualifications:

• 5+ years of relevant B2B marketing experience

• Self-starter with an ability to think strategically and comfortable with white space, leading both strategy and execution.

• Experience aggregating disparate data and developing concise and succinct recommendations; history of translating insights into strategies.

• Experience marketing to the SME segment and positioning campaigns to align with the needs of small business owners.

• Excellent partnership skills with the ability to collaborate across teams and functions.

• Exceptional communication skills and time management abilities.

• Multi-Channel marketing and performance marketing experience, including direct mail and/or digital marketing preferred.

• Experience leading colleagues, directly or indirectly, a plus.

• Experience in financial services or B2B a plus, but not required.

Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.