Senior Manager, US Consumer Paid Media

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering outstanding marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The Digital Demand Generation team, within USCM, is responsible for delivering best-in-class digital marketing through offsite marketing channels and external partnerships.

How will you make an impact in this role?

The Senior Manager, Paid Media will be responsible for shaping and leading strategy and execution plans for key Paid Digital Media marketing initiatives to drive efficient, scalable revenue growth. This role will focus on leveraging Paid Media to deepen engagement with existing customers and provide strategic leadership on contractual media across priority business partnerships. This is a great opportunity for candidates who want to be at the forefront of digital growth & innovation, working with a collaborative team and building strong internal and external partnerships. 

Key Responsibilities:

• • Define and develop strategic media plans that directly connect to team strategy and enterprise priorities.
• • Develop and manage relationships with external media and creative agencies, key external media partners and platforms, internal partnership/compliance stakeholders across the consumer business and internal media teams.
• • Act as a thought leader around media in an AI future, including building test and learns for new capabilities/solutions.
• • Lead a team of two direct reports responsible for end-to-end campaign execution, day-to-day channel management, budget, and forecasting activities across multiple fast paced business priorities.
• • Collaborate with internal analytics stakeholders to create a robust channel learning agenda, build tests, optimize the program, and develop the performance narrative for the channel.
• • Oversee execution of media campaigns tied to key business initiatives, including new product launches, limited time offers, new benefits, and more.
• • Leverage internal and agency reporting to monitor campaign KPI performance.
• • Lead with an external perspective by keeping abreast of industry trends and technologies, as well as maintaining relationships with Media teams across Amex, finding opportunities for collaboration.
• • Identify opportunities to drive growth and evolve marketing, including but not limited to launching new channels, partners, creative, messaging, audiences, and segmentation.

  Minimum Qualifications:

• 7-8+ years of relevant paid media or digital performance marketing experience

• 2+ years of experience managing direct reports

• Media strategy and planning or buying experience at an agency

• Ability to take strategic direction and lead a team of direct reports effectively

• Strong ability to manage up, staying aligned upwards and managing workload across the team

• Self-starter with an ability to navigate the organization, processes and media execution independently

• Strong analytical skills combined with an ability to clearly communicate results and learnings

• Strong presentation skills

• Growth mindset

• Meticulous attention to detail

• Ability to quickly pivot priorities based on changes in internal or external landscape

• Ability to develop strong relationships both internally and externally

Preferred Qualifications:

• Experience in highly regulated industry a plus

• Bachelor’s Degree

Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.