Senior Marketing Manager, Emerging Platforms & Content

Job Description

Senior Marketing Manager, Emerging Platforms & Content

The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making Membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle. The Prospect, Partner & Customer Growth (PPCG) team delivers member-centric performance marketing that fuels this success by gaining share of premium demand, deepening Card Member engagement, and marketing premium partnerships and products that deliver differentiated membership experiences.

As consumer discovery rapidly evolves, the way customers find, evaluate and choose products is changing. AI-powered search, LLMs, agentic experiences, content ecosystems and emerging platforms are reshaping the customer journey, creating new opportunities to reach prospective customers. The Senior Marketing Manager, Emerging Platforms & Content will helpdefine the operating rhythm, cross-channel coordination and strategic direction for emerging acquisition platforms and content across Prospect. This role will develop integrated roadmaps, coordinate experimentation scale strategies that will define the future of marketing. This is an ideal opportunity for a marketer who thrives in ambiguity, enjoys building from the ground up and is excited by shaping the future of performance marketing.

Responsibilities

What You'll Do:

• Evolve and operationalize a holistic prospect strategy and roadmap for emerging acquisition platforms and evolving consumer discovery journeys.
• Build and coordinate an integrated prospect cross-channel roadmap, ensuring priorities, dependencies and execution remain aligned.
• Lead Prospect's content strategy by identifying content opportunities and gaps across first- and third-party ecosystems to improve discoverability, customer engagement and acquisition performance.
• Monitor competitive activity, platform evolution and industry trends, translating external insights into actionable strategies, executive narratives and business recommendations.
• Develop executive ready roadmaps, presentations and strategic materials that clearly communicate priorities, progress and recommendations to senior leadership.
• Establish governance, operating rhythms and scorecards that track delivery, adoption, experimentation and business impact across initiatives.
• Partner closely with Enterprise Digital, Analytics, channel teams, agencies and external partners to accelerate execution and ensure work is connected.
• Identify opportunities to simplify ways of working, connect initiatives across teams and improve the speed and effectiveness of execution.

Qualifications

Who You Are:

• An exceptional marketer with strong strategic instincts who can quickly build expertise in new technologies, platforms and customer behaviors.
• Naturally curious about how marketing and consumer behavior are changing, with a passion for translating emerging trends into marketing opportunities.
• Thrive in ambiguity and enjoy creating structure, clarity and momentum where none exists.
• A connector who influences without authority, brings cross-functional teams together and builds alignment across diverse stakeholders.
• Equally comfortable developing strategy, driving execution and communicating with senior leaders.
• Strong communicator who simplifies complexity into clear, concise and executive-ready narratives.
• Action-oriented with a test-and-learn mindset, balancing thoughtful planning with rapid experimentation and continuous improvement.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​