Senior Marketing Manager, Employer and Advisor Marketing

Job Description:

Senior Marketing Manager, Employer & Advisor Marketing

Job Description:

Our WI Employer & Advisor Marketing team is looking for a Senior Marketing Manager to join the Financial Help and Advice team to support driving awareness of our Workplace Investing financial help offerings. This role will include a focus on Personal Planning & Advice, Fidelity’s managed account solution.

The Role

• You will partner closely with a wide network of cross-functional internal partners and business stakeholders to support the business’ growth and retention objectives
• Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Craft compelling stories and journeys using data to demonstrate to Plan Sponsor clients and their employees how these products can contribute to their company’s goals and employee’s satisfaction
• Identify, analyze, and report on success metrics and quickly pivot based on results
• Partner with product, sales and relationship management teams to craft collateral that best position these products to clients and prospects
• Partner with our digital channel, performance marketing and web teams to design, test and evolve creative lead gen and lead nurturing tactics

• Understand and apply legal/fiduciary standards and pending regulatory & legislative considerations that may impact business objectives, while monitoring the competitive market and ever-changing financial environment & outlook
• Support primary business area efforts while also having the ability to flex effort across the Financial Help & Advice team, as needed

The Expertise and Skills You Bring:

• 7 + years of successfully developing and driving multiple B2B marketing initiatives and campaigns with large cross-functional teams
• Bachelor’s degree: MBA preferred
• Strong project management skills and ability to work independently to advance projects across multiple platforms, channels, and partner organizations
• Outstanding relationship-building skills
• A digital-first, data-driven approach, with the ability to analyze data & performance metrics and identify trends, insights, and areas of improvement to inform marketing strategy
• Function as the marketing SME (Subject Matter Expert) on cross functional teams; full understanding of how to consult on/shape business partner questions/hypotheses and advise on potential marketing efforts and develop a comprehensive digital-first marketing plan
• Knowledge of Financial Service Industry preferred

The Team

You will be a key contributor onthe Financial Help and Advice B2B marketing team, helping to realize our internal and external goals.

Certifications:

Category:

Marketing

Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.