Senior Public Relations Specialist

At Dix & Eaton, our Employee Stock Ownership Plan (ESOP) turns employees into owners. Our employees directly benefit from the success and profitability of the firm and their own day-to-day engagement.  That includes providing great benefits, opportunities to learn and grow and flexibility to balance life in and out of the office. Here’s a brief overview of what we offer. 

We are currently looking for our next talented owner with a desire to succeed in our team environment.  The next media and public relations specialist will work across firm practice areas but, specifically, with teams in our marketing and public relations practice. We are driven to make a difference for our clients and search for talent with the same passion.  Learn more about our Diversity, Equity and Inclusion commitment.

At the senior specialist level, our professionals have strong foundational skills in oral and written communications, project management, client service and thrive in a highly collaborative environment.

Years of Experience/Credentials 

The qualified candidate should have ten (10) plus years of experience and bring the following skills to adequately manage the responsibilities of the position.

COMPETENCIES

• Solid experience in media and public relations with background in journalism, nonprofit, or at a public relations agency working across multiple clients.
• Proven history of developing and executing media relations and public relations strategies at a high level; strong preference for a professional who brings broader communications capabilities as well, such as marketing communications, branding, website development, internal communications, crisis communications, content development and more.
• Comfortable counseling C-level executives and mentoring and coaching internal teams.
• Demonstrate practical understanding of social media and the digital landscape and how to incorporate these into client programs, particularly coaching executives and subject matter experts (SMEs) for thought leadership PR programs; integrating SEO best practices into PR efforts; and developing a point of view on how AI could make the team smarter or more efficient.
• Ability to lead or assist in new business efforts, including participating in pitches, writing proposals, etc. 
• Skill and experience developing and conducting media training sessions with senior-level executives.
• Manage multiple projects for various clients from concept to completion by anticipating challenges, troubleshooting problems, proposing solutions, offering client counsel, overseeing quality, and ensuring deadline and budget adherence.
• Keen ability to manage workloads for the team and budgets for our clients. 
• Familiarity with one or more of the following research and/or database tools: MuckRack, Qwoted, Meltwater, eMarketer, Critical Mention and Sprout Social

RESPONSIBILITIES

• Build, protect and enhance clients’ reputations through proactive and reactive media relations and impactful strategic messaging, particularly in the context of broader integrated communications programs.
• Ability to connect the dots and listen to client challenges/opportunities, then develop the best program to meet those needs, which could include PR and media relations, advertising, branding, sales enablement, social media and more.
• Work in partnership with practice leader to ensure team is constantly evolving and developing new offerings to meet client needs based on industry trends and best practices.  
• Maintain a perspective on, and develop processes for, measuring communications, PR and media relations efforts.
• Assist in strategizing and developing integrated communications programs to meet client objectives including coordinating with teams to develop media plans, anticipate next steps, and research client industry and macroeconomic trends.
• Mentor, coach and support junior team members ensuring constant development of their skills.

Responsibilities include the principal elements of the job description and shall not be construed as a complete listing of all miscellaneous, incidental or other duties, which may be assigned during normal operations.