Social Media Content Creator

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The Corporate Affairs & Communications (CA&C) department serves as the voice of and for American Express, with responsibility for Public Affairs & Media Relations, Colleague Communications, Corporate Social Responsibility, and Social Media. Within CA&C, the Corporate Communications team handles communications for American Express’ business strategy and financial performance, brand and reputation, digital innovation, social media communications and the company’s external corporate content strategy.

We are looking for a dynamic, strategic, and creative content strategist to join the owned content team within the Corporate Affairs & Communications organization as Producer Social Media – Americas. This role will ideate and create organic social media content, spanning consumer products and experiences in Travel, Dining and Entertainment. This role will be a hands-on creator, generating compelling and high-quality content that resonates with our target audience. This role requires a blend of strategic thinking, creative flair, and an in-depth understanding of the ever-evolving social media landscape. The strategist will partner closely with internal stakeholders and partners to bring the American Express brand to life across platforms.

Key Responsibilities:

• Develop and execute robust social media content that increases brand awareness and engagement.
• Stay up-to-date with the latest social media best practices, tools, and algorithms.
• Monitor social media channels for trends, mentions, and conversations
• Produce a wide range of content, including but not limited to:
  • Graphics and short-form videos (Reels, TikToks, Shorts)
  • Engaging captions and copy
  • Stories, polls, and interactive content
  • Plan, shoot, and edit original photo and video content.
  • Ensure all content is on-brand, visually appealing, and optimized for each specific platform.

Minimum Qualifications

• Proven experience as a Social Media Strategist and Content Creator or in a similar role.
• Demonstrated on-camera experience, including interviews and unscripted content.
• Strong portfolio showcasing a variety of social-first content across platforms.
• Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software such as CapCut or Premiere Pro).
• Excellent written and verbal communication skills, with a keen eye for detail.
• In-depth knowledge of major social media platforms, their algorithms, and best practices.
• Ability to plan, shoot, and edit original photo and video content.
• Highly organized self-starter, able to manage multiple projects in a fast-paced environment.

Preferred Qualifications

• Creative thinker able to pitch quick-turn content ideas within Travel, Dining, and Entertainment verticals.
• Strong cultural awareness, including knowledge of Gen Z interests, online culture, and emerging social trends.
• Proven ability to produce engaging formats such as Reels, TikToks, Shorts, stories, polls, and interactive content.
• Strong analytical skills with experience using social media analytics tools to drive strategy.
• Ability to work collaboratively with internal stakeholders and external partners.
• Passion for storytelling and a deep understanding of what makes content shareable and engaging.

Salary Range: $65,500.00 to $102,500.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.