Welcome to Whataburger Careers!
Our Flavor — About Whataburger
Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to make a difference.
Since 1950, we’ve invested in people who lead with integrity, serve with heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and winning as one — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and move forward boldly — we’ve got your back and your path cooked to perfection.
Your Recipe for Impact — What You’ll Do
As a Sr. Director of Digital, you will shape the future of Whataburger’s digital business by leading the strategy, performance, and evolution of our end‑to‑end digital commerce ecosystem. You’ll set the vision for how guests order and engage across first‑party and third‑party channels, ensuring experiences are seamless, scalable, and unmistakably Whataburger. You’ll Make a Difference by transforming digital ordering and fulfillment, Serve with Heart by designing guest‑centric experiences, Win as One through tight alignment with Operations, Technology, and Marketing, and Move Forward Boldly by driving innovation, acceleration, and long‑term digital growth.
Day-to-Day Ingredients — Responsibilities
As a Sr. Director of Digital, you are responsible to:
- Lead the product vision and omnichannel growth strategy across first‑party ordering, third‑party marketplaces, andthe brand’s Loyalty program.
- Own the digital commerce roadmap across web, mobile app, kiosks, and delivery platforms, balancing guest experience, operational feasibility, and business performance.
- Ownthe roadmap and business performanceacross all aspects of thebrand’s Loyalty platform with a focus on member frequency,member retention, and growth.
- Drive digital KPIs including conversion, frequency, digital mix, marketplace contribution, order accuracy, speed, and guest satisfaction.
- Lead strategy for first‑party digital ordering and fulfillment, ensuring reliable,accurate, and efficient end‑to‑end order execution.
- Oversee third‑party marketplace strategy, partner relationships, pricing, promotions, marketing optimization, and operational quality.
- Champion experimentation and optimization across all platforms, using data to improve digital performance and product effectiveness.
- Collaborate cross‑functionally to align digital capabilities with restaurant operations, ensuring scalable and efficient execution.
- Build, lead, and coach a high‑performing team with clear KPIs, decision frameworks, and strong accountability while modeling Whataburger values.
The Sauce — Pay & Perks
As a Sr. Director of Digital, you’ll receive:
- Competitive Weekly Pay
- Bonus Program that scales up to 2.5X payout potential based on company results
- 5 weeks PTO
- Flex Weeks
- Paid Corporate Holidays
- Competitive Medical, Dental and Vision Benefits*
- Short-term and Long-term Disability Benefits*
- Paid Parental Leave
- 401(k) match $1/$1 up to 4%
- Opportunities for Career Development and Growth
- Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
- Wireless Service Discounts
- Computer & Software Discounts
- Fitness / Gym Discounts
- Awards and recognition for all you do
- Retirement Celebration Program
What You Bring to the Table — Must-Have Experience
As a Sr. Director of Digital, you must have:
- Abachelor’sdegree or equivalent work experience.
- 10+ years of experience in digital,loyalty, or eCommerce leadership roles.
- Proven ownership of first‑party and third‑party commerce performance, including P&L or KPI accountability.
- Proventrack recordofunderstanding and growing a loyalty platform.
- Experiencescaling digital commerce in high‑growth, transformation, or modernization environments.
- Strongexpertisein omnichannel strategy, digital product management, marketplace optimization, and fulfillment operations.
- Demonstratedtheability to influence cross‑functional leaders and communicate with clarity at senior levels.
- Strong analytical, strategic thinking, and prioritization skills with the ability to navigate complexity.
- Experience in QSR, retail, hospitality, or similarly high‑volume, multi‑location environments preferred.
Extra Toppings — Nice to Haves (Optional)
As a Sr. Director of Digital, we prefer you to have:
- Experience leading digital transformation or modernization initiatives.
- Workedwith API‑driven architectures, integrations, or digital ordering platforms.
- Experience collaborating with Product, Engineering, Data Science, or UX teams in an agile environment.
- Advanced knowledge of experimentation, personalization, or optimization frameworks.
- Prior experience managing third‑party marketplace partnerships (DoorDash, Uber Eats, Grubhub, etc.).
- Familiarity with digital menu management, catalog systems, or enterprise pricing tools.
- Experience scaling omnichannel capabilities in high‑volume, multi‑location organizations.
Where & How You’ll Work
This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. You’ll collaborate across Operations, Technology, Marketing, and external partners to align digital capabilities with restaurant realities. The role requires adaptability, occasional travel, comfort working in a fast‑paced environment, and the ability to support business needs beyond standard hours when necessary. Candidates must reside within commuting distance of the San Antonio Home Office.
Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.
*Eligibility rules may apply
300 Concord Plaza Dr San Antonio TX 78216-6903