Sr. Manager, Journey Orchestration & Advanced Email Capabilities - Fidelity Institutional and Asset Management Marketing
Job Description:
The Role
Are you passionate about building and delivering the best digital channel experience? Do data-informed decisions fuel the strategies you develop? Join the Marketing Automation & Lead Management team to build and automate journeys using real-time personalization that provide relevant and timely content to our audiences. Blend your email expertise with a test and learn approach to drive engagement and deliver optimized experiences to our clients.
The Expertise and Skills You Bring
Apply journey orchestration platforms and technologies (CDP, Salesforce Marketing Cloud, analytics) to build and automate journeys and event-based triggers, segmentation and real-time personalization
Deep understanding of marketing automation and multichannel lead generation strategies, and expertise in building omnichannel journey workflows
Experience working in Salesforce Marketing Cloud, or similar marketing automation tool and with Salesforce CRM
Collaborate with key partners across marketing in journey orchestration planning
Identify and advocate for advancements in automation capabilities to drive productivity and client satisfaction
Understand data sources to integrate with systems ensuring a unified view of customer interactions
Understand and demonstrate the latest capabilities in marketing automation, marketing journey builder, and the connection between digital marketing and lead cultivating
Maintain an open and collaborative test and learn approach across marketing channels with an emphasis on optimizing content, tactics, and channel mix to improve business outcomes
Maintain oversight of all journeys to ensure they are operational and performing as expected
Document and optimize data flow through systems, guiding the integrations between SFMC and CRM systems
Partner with marketing effectiveness, marketing analytics and sales support teams to establish shared marketing-sales performance reporting
Integrity and purpose with a strong sense of accountability owning successes and failures
Exceptional organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging collaborators and senior resources
Note: Fidelity will not provide immigration sponsorship for this position.
The Team
The Email Strategy & Operations team is part of the Fidelity Institutional (FI) & Asset Management Marketing Digital Engagement team with a focus on delivering industry leading client experiences through our digital channel innovation. We are focused on keeping clients and prospects engaged with our content and building positive brand recognition. We are committed to building a team culture where individuals can grow and flourish.
The base salary range for this position is $85,000-$143,000 per year.Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.
Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.
We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.
Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.