Position Summary
We are seeking a seasoned, strategic Senior Director to lead and accelerate our performance in the Texas market. This role will set the market vision, drive disciplined execution, and strengthen distributor partnership to deliver sustainable sales and profit growth. The ideal candidate brings deep expertise across sales leadership, commercial planning, budget and performance management, and distributor scorecard—paired with a proven ability to influence through the wholesale tier and navigate the unique dynamics of the Texas distributor landscape.
Role & Responsibilities
- Responsible for division Annual, Quarterly, Monthly AOP NSV & Depletion management. Actively forecasting, goal setting, planning, and mitigation when necessary
- Responsible for division P&L and A&P spends with team and wholesaler.
- Demonstrated ability to lead and influence colleagues and distributor partners to achieve customer specific goals in line with Proximo’s overall strategic objectives.
- Develop and manage execution through distribution network against long and short-term retail customer sales and planning (retail strategy, promotional, & KPIs)
- Work closely with Finance Manager to ensure suggested retail pricing activation levers are in placed to meet long lead time retail customer’s required timelines.
- Collaborate with marketing to provide in-depth analysis and understanding of all Chain sub channels on distribution.
- Effectively lead and set the strategic direction for Proximo by establishing retail guardrails, promotional guidelines and stretching objectives by customer.
- Ultimate owner over annual promotion budgets.
- Educate our distributor partners and key customers on Proximo Spirits through Trimester sales planning summits, monthly business reviews, new product development launches, innovation presentations, and ongoing communication with distributors and retail chain team.
- Work closely with the Proximo network to assist, communicate, and execute awarded programs to achieve volume, distribution, and execution goals across the chains.
- Formulate and implement innovative sales strategies specifically designed for engaging with wholesaler and account-level clientele.
- Establish and nurture strong, enduring relationships with key accounts and wholesalers to enhance brand recognition and expand market presence.
- Conduct thorough analyses of market trends and customer preferences to pinpoint emerging growth opportunities and refine sales tactics.
- Collaborate closely with marketing and product development teams to ensure that promotional initiatives and product lines align seamlessly with customer expectations and market demands.
- Lead, inspire, and develop a high-performing sales team, instilling a culture of excellence, accountability, and continuous improvement.
- Regularly monitor and evaluate sales performance metrics, making informed adjustments to strategies to consistently meet or exceed established targets. IE: Planners, Ads, Pricing versus SRP’s, Nielsen, Numerator and Display Share.
Key Competencies
- Business Acumen--Understands business implications of decisions; Knows levers impacting to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
- Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
- Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
- Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
- Problem Solving--Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; including with the Signature Marketing team.
- Leadership--Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others
Key Relationships:
- Close working relationship with distributor/broker leaders. Highly collaborative with Marketing and SVP Sales to engineer right approach to handling geography, priority markets and brands.
- All other functional groups, Trade Marketing, Commercial Strategy, HR, Legal, Compliance
Knowledge and Experience
- Bachelor’s degree preferred
- 6 plus years relevant experience in the consumer goods industry, spirits experience and/or 3 tier distribution experience preferred.
- Demonstrated sales management abilities with proven success in delivering sales goals and objectives.
- Ability to build and maintain strategic working relationships with distributors and accounts
- Proven team leadership and people development skills.
- Proficient in Word, Excel and PowerPoint
- Ability to navigate Diver and other sales reporting systems
- Strong interpersonal, influencing, negotiation, time management and presentation skills required
- Must have a valid state drivers license
Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.