Targeted Marketing Specialist

Company Description

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Why join Harvard University Central Administration?

Harvard University's Central Administration (CADM) is a 5,000+ employee organization that supports the university's overall excellence by understanding and serving the needs of its schools, students, faculty, staff, alumni, and surrounding communities. Through dynamic and collaborative partnerships, CADM provides high-quality and efficient services to the schools to help them achieve their goals.

Job Description

The Harvard Federal Credit Union (Harvard FCU) is one of the fastest growing Credit Unions in the country and a leader in our industry. As a not-for-profit cooperative, we put our members’ best interests first in all that we do. We are passionate about service and fanatical about solving problems. Integrity and transparency are the foundation of Harvard FCU's philosophy. Our mission is to enhance our members’ lives by developing and offering trustworthy products that are easy to understand, easy to use, and best suited to meet their financial needs.

Harvard FCU: https://harvardfcu.org/ 

The Targeted Marketing Specialist plays a key role in developing and executing data-driven, multi-channel marketing strategies that engage current and prospective credit union members. Collaborating with the Marketing Department, this role works to deliver personalized, timely, and relevant marketing across email, digital banking platforms, segmented marketing tools and more. The ideal candidate brings experience in direct marketing or marketing analytics and thrives in an analytical environment.

Job-Specific Responsibilities:

• Develops and executes segmented marketing strategies tailored to diverse member needs, lifecycle stages, and financial behaviors.
• Maintains and organizes the Marketing campaign calendar, integrating product initiatives, member journey communications, and seasonal promotions.
• Plans and executes end-to-end email marketing campaigns using CRM and automation tools; includes segmentation, testing, deployment, and performance tracking.
• Develops SMS, push notifications, and targeted ads through our digital banking platform
• Collaborates with internal creative teams and external vendors to ensure campaigns complement each other across print, digital, and branch marketing efforts.
• Leverages marketing analytics tools (e.g., Google Analytics, CRM dashboards) to monitor channel performance and identify areas for optimization.
• Maintains strong relationships with technology partners, print vendors, and third-party platforms to ensure efficient campaign execution and reporting.
• Analyzes KPIs such as open rates, CTR, and conversions, and translates insights into actionable recommendations to improve targeting and outcomes.
• Oversees the organization of audience lists, campaign assets, and deployment schedules to ensure consistent, compliant communication delivery.
• Manages marketing inventory and oversees reordering of branded materials, disclosures, and member collateral.
• Stays informed on credit union regulations and compliance requirements related to member communications and data use.
• Executes various Marketing administrative duties.

Working Conditions: Work is performed in an office setting.

Qualifications

Basic Qualifications:

Basic Qualifications are the minimum threshold a candidate must meet in order to be considered for this role.

• A minimum of three years of related work experience.

Additional Qualifications and Skills:

The following qualifications are strongly preferred. If you meet some, but not all, you are still encouraged to apply; we value employees with a willingness to learn.

• Bachelor’s degree in a relevant field is preferred.
• Familiarity with financial services marketing, regulatory considerations, and content development is a plus.
• Proficiency in marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud, or similar).
• Strong organizational and project management skills with a focus on data accuracy and campaign tracking.

Additional Information

• Standard Hours/Schedule: 35 hours per week
  • Required to be onsite a minimum 3 days per month, plus additional days as needed.
• Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position
• Pre-Employment Screening: Credit, Criminal, Identity, Prohibited Parties (OFAC - Office of Foreign Assets Control).
• Other Information:
  • Please provide a cover letter and resume as one document with your application.
  • This position has a 90-day orientation and review period.

Work Format Details

This is a position that is based at a Harvard campus location with some remote work options available. Additional details will be discussed during the interview process. All remote work must be performed within one of the Harvard Registered Payroll States, which currently includes Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, Vermont, Georgia, Illinois, Maryland, New Jersey, New York, Virginia, Washington, and California (CA for exempt positions only). Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Salary Grade and Ranges

This position is salary grade level 054. Please visit  Harvard's Salary Ranges  to view the corresponding salary range and related information.

Benefits

Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to:

• Generous paid time off including parental leave
• Medical, dental, and vision health insurance coverage starting on day one
• Retirement plans with university contributions
• Wellbeing and mental health resources
• Support for families and caregivers
• Professional development opportunities including tuition assistance and reimbursement
• Commuter benefits, discounts and campus perks

Learn more about these and additional benefits on our Benefits & Wellbeing Page.

EEO/Non-Discrimination Commitment Statement

Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.

Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university's non-discrimination policy. Harvard's equal employment opportunity policy and non-discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.