Thrift Marketing and Communications Manager

Job Synopsis

The MCC Thrift Marketing and Communications Manager is responsible for stewarding and strengthening the MCC Thrift brand in a competitive secondhand retail market through the development and implementation of national marketing and communications activities. This leadership role works closely with the Thrift networks across Canada and the U.S., and will lead efforts to increase brand awareness, reach and engagement across all channels, ensuring MCC Thrift is strategically positioned to attract and retain customers and grow revenue, while supporting MCC’s mission, vision and values. This role works within a federated model where provincial and regional shops are responsible for local retail execution, income generation and local marketing initiatives under the brand umbrella.

Employment eligibility: This position is available on a salaried basis. Only those candidates who are legally eligible to work in Canada should apply.

Job Details

Salaried Employee -Full Time at 1 FTE

Qualifications

All MCC workers are expected to exhibit a commitment to: a personal Christian faith and discipleship; active participation in a Christian church or Christian community; and nonviolent peacemaking. MCC is an equal opportunity employer, committed to employment equity. MCC values diversity and invites all qualified candidates to apply.

Essential Qualifications:

• Post-secondary degree in marketing
• Minimum 5 years in retail marketing
• Familiarity with sustainability trends and consumer behaviour in secondhand retail
• Demonstrated ability to lead teams and supervise staff
• Ability to gather and analyze data to make strategic decisions
• Familiarity with SEO, AEO, analytics and digital advertising strategies
• Experience managing multi-channel campaigns (print, digital, social)
• Excellent collaboration and organizational skills
• Strong written and verbal communication skills
• Basic graphic design skills, and familiarity with tools such as InDesign and Canva
• Must be able to travel to the United States, including obtaining required visa's as required by the role
• Police record check

Preferred Qualifications:

• Audiovisual skills (such as photography or videography)
• Experience in thrift or secondhand retail
• Strong copyediting and storytelling skills
• Understanding of nonprofit marketing and donor engagement principles
• Demonstrated understanding and support of the vision, purpose, beliefs and values of MCC, the biblical call to respond to human need, and the Anabaptist commitment to peace and justice

Key Responsibilities

Major Responsibilities:

20% - Marketing and communications planning and evaluation

55% - Content creation and editing

25% - Administrative and meetings

• Ensure that the Gospel of Jesus Christ is exemplified in the performance of all job responsibilities and through personal example.
• Participate in regular staff meetings, spending time in devotions and prayer with all in attendance in local MCC setting
• Model nonviolent peacemaking through daily interactions with staff and the public
• Participate in a local church and gatherings, being willing to use gifts within the local faith community

Duties

Marketing and Communications Planning and Evaluation – 20%

• In consultation with the MCC Thrift network, develop an annual national marketing and communications plan to enhance visibility, reach and brand differentiation in a competitive secondhand retail market
• Monitor industry trends, sustainability movements and competitor activity to inform strategic positioning
• Maintain and monitor MCC Thrift brand identity, including positioning, messaging and brand guidelines through regular market and consumer research
• Collaborate with MCC Thrift networks in Canada and the U.S. to ensure brand consistency across the federated system
• Produce regular reports on outputs, outcomes and key performance indicators for the supervisor and Thrift networks in Canada and the U.S.
• Maintain MCC Thrift trademark registration in Canada

Content Creation and Editing – 55%

• Oversee the execution of national marketing initiatives and materials across platforms including the website, social media, e-newsletter, and print
• Coordinate and develop Thrift brand assets and templates for shops to adapt and implement
• Maintain and monitor the MCC Thrift visual guidelines, including logo, colour palette, typography, and other brand elements
• Provide communications, storytelling, and copyediting support for local MCC Thrift shops, including identifying and writing local stories
• Collaborate with the Thrift network to develop strategies and messaging that raise awareness about MCC’s international impact and deepen engagement among shoppers, volunteers and donors
• Supervise and mentor the MCC Thrift Digital Coordinator and Social Media Coordinator to ensure cohesive digital and social strategies

Administrative and Meetings – 25%

• Lead and participate regularly in Thrift network meetings and planning discussions in Canada
• Check in regularly with the U.S. National Thrift Shop Development Coordinator to ensure alignment with Thrift’s shared strategic priorities
• Coordinate the Thrift marketing reference group, fostering collaboration, gathering feedback and supporting local shop marketing efforts.
• Participate in regular MCC Canada CDR team meetings and manager check-ins
• Set annual objectives and conduct performance appraisals for supervised staff
• Occasional domestic or international travel as required
• Other duties as assigned

Contact/Relationships:

The Thrift Marketing Manager is an essential part of the MCC Canada Communications and Donor Relations team. They will work closely with the MCC Thrift network across Canada and the U.S., functioning as an integrated participant.

Supervision:

• The Thrift Marketing Manager will supervise the MCC Thrift Digital Coordinator and the MCC Thrift Social Media Coordinator, with dotted line contact to the MCC U.S. Graphic Design and Marketing Specialist
• The manager will also oversee the work of temporary contract workers or freelancers

Complexity/Competencies:

This individual thinks strategically and develops plans that align with organizational goals. They create innovative marketing strategies and materials that expand the reach of MCC Thrift, with a clear understanding of the distinct realities of operating a retail arm within a non-profit context. A strong grasp of retail brand management informs decisions related to brand growth, customer acquisition, and revenue generation within a federated retail system. Effective leadership is demonstrated through supervision and motivation of team members to achieve results, alongside consistent tracking, measurement, and analysis of data to maximize impact in a competitive retail environment. Healthy, collaborative relationships are maintained across departments and networks, with skillful navigation of the complex dynamics within the MCC Thrift network and between the national office and provincial and regional partners, while managing multiple priorities and meeting key deadlines.

Independent Action:

• Able to stay on task with minimum supervision
• Gives attention to details and accuracy
• Makes informed decisions based on data, trends, and performance metrics
• Balances autonomy with appropriate consultation across provincial, regional, and U.S. partners
• Prioritizes and manages multiple initiatives in a fast-paced retail environment
• Exercises decision making authority within approved strategies and budgets, escalating significant risks or brand concerns as appropriate

Initiative and Ingenuity:

• Proactively identifies emerging retail, sustainability and digital marketing trends and adapts strategies accordingly,
• Develops creative, cost-effective marketing approaches within a modest budget
• Anticipates brand or market challenges and proposes forward-thinking solutions
• Identifies opportunities to strengthen brand differentiation in a competitive secondhand retail environment
• Tests and refines new approaches based on performance data and audience insights

Communication/Interpersonal Skills:

This role provides steady leadership by facilitating regular meetings with team members and the Thrift marketing reference group, ensuring alignment, accountability, and forward momentum on shared priorities. Strong, collaborative relationships are built and maintained across the Thrift network, fostering trust within a federated system that spans provinces, regions and the U.S. Clear, compelling professional writing and editing skills are demonstrated across a wide range of materials, with the ability to translate complex ideas into accessible, engaging messaging for diverse audiences. Work is carried out with a high level of intercultural competence, demonstrating sensitivity and effectiveness in cross-cultural contexts. Communication is marked by honesty, transparency, and integrity, consistently reflecting MCC’s Operating Principles and supporting healthy team dynamics and organizational credibility.

Mental/Physical/Visual Demand:

• Works well under deadline pressure
• Remains productive when projects are more open-ended
• Possesses strong critical-thinking and decision-making skills
• Comfortable working in a dynamic environment with evolving priorities
• Sustains attention to detail during extended periods of computer-based work
• Able to shift between strategic planning and hands on execution as needed
• Maintains composure and sound judgment in high pressure or sensitive situations
• Comfortable with occasional travel and varied work settings
• Able to engage constructively in situations of disagreement and navigate differing perspectives

EndResult: Strengthens and elevates the MCC Thrift brand across Canada and the U.S., driving increased awareness, customer engagement and loyalty in a competitive secondhand retail market. Through strategic marketing leadership, contributes to measurable growth in revenue and retail performance across the federated network, while ensuring brand consistency and alignment with MCC’s mission, vision and values. Success is demonstrated through clearly defined annual objectives and key performance indicators tied to brand impact, audience growth and retail outcomes.

Challenges

Diverse group of stakeholders

Start Date

19 May, 2026 - Yes

Salary Details

Base salary: $76,294

Benefits

MCC Canada (MCCC) has a Group Benefit plan which is paid by MCCC, it includes Supplemental Medical/Dental/Vision, Employee Life Insurance, AD&D, global medical assistance, RRSP contribution match, Employee Accidental Death, Dismemberment and Specific Loss, and Dependent Life Insurance. Long Term Disability is employee paid. Co-operators Insurance is available at employee discretion and employee paid. These benefits are effective on your first day of employment with MCC Canada.

Additional Information

MCC Canada affirms:

• That AI is not used to screen, assess, or select applicants for any position.
• All job postings are for an existing vacancy.

Location Description

Winnipeg is a city of approximately 835,000 people located on the Red River, 112 kilometers north of the US border. Being near the center of Canada, it is a major transportation hub. The city's population is diverse and has the largest urban Indigenous population in Canada. English is the most common language spoken in Winnipeg, while also being home to a large francophone population. Tagalog, German, Mandarin or Cantonese, Ukrainian and Punjabi are other top languages spoken.