Trade Marketing Channel Manager

About Us

Proximo Spirits, Inc., a leading innovator and marketer of premium spirits in the U.S., is a privately-held company known for building and positioning some of the world's most iconic beverage brands. Key brands in the Proximo portfolio include Jose Cuervo® – the world's best-selling tequila brand, 1800® Tequila, Maestro Dobel® Tequila, Gran Centenario® Tequila, Bushmills® Irish Whiskey, and The Kraken® Black Spiced Rum. Proximo also imports and markets Three Olives® Vodka and more. For news and updates, follow us on LinkedIn, or visit proximospirits.com

Who We Are

At Proximo, we’re an entrepreneurial team with a passion for building legendary brands and shaping the future of the spirits industry. Our environment is fast-paced, highly collaborative, and results-driven. We embrace creative thinking, move with speed, and value bold ideas. You’ll be empowered to take ownership of your projects, challenge the status quo, and grow your career alongside world-class brands.

Position Summary

The Trade Marketing Channel Manager is responsible for developing and executing channel-specific marketing strategies and customer-facing programs for national and regional accounts that drive brand growth, visibility, distribution, and shopper conversion across Proximo's portfolio.

This role serves as a key connector between Brand Marketing, Sales, Commercial Planning, and customers to ensure brand strategies are translated into effective, executable marketplace programs that deliver commercial results.

The position will support the integrated planning process by providing channel expertise, customer insights, executional recommendations, and marketplace feedback to help inform business priorities and activation strategies.

Role & Responsibilities

Channel Strategy & Activation

• Develop and execute channel marketing strategies that support annual business objectives and brand priorities for key national and regional accounts.
• Lead the development of customer-facing programs, retail activations, merchandising solutions, and engagement platforms that drive awareness, trial, conversion, and sales.
• Translate brand strategies into commercially relevant and executable marketplace programs.
• Identify opportunities to enhance brand visibility, shopper engagement, and customer support.

Integrated Planning & Cross-Functional Collaboration

• Provide channel insights, customer perspectives, marketplace trends, and executional recommendations to support business planning.
• Partner closely with Commercial Planning, Brand Marketing, Sales, and Category Management to ensure alignment against business objectives.
• Ensure channel and customer considerations are incorporated into activation plans and business initiatives.

Customer Partnership

• Support sales teams, Regional and National accounts to align on business objectives.
• Develop selling stories, activation materials, customer presentations, and execution tools that support commercial priorities.
• Participate in customer planning meetings and business planning discussions.

Program Execution & Optimization

• Lead the execution of channel marketing initiatives from concept through implementation.
• Manage agency partners, suppliers, and internal stakeholders to ensure flawless execution.
• Monitor program performance and identify opportunities for optimization and continuous improvement.
• Conduct post-program evaluations and share key learnings across the organization.

Measurement & Insights

• Establish KPIs and measurement plans for channel marketing programs and activations.
• Analyze program performance, marketplace trends, customer insights, and business results to identify opportunities and risks.
• Leverage syndicated data, customer insights, distributor information, and internal reporting tools to support decision-making.
• Develop recommendations that improve effectiveness and return on investment.

Budget Management

• Manage ad hoc sales point of sale budget to ensure investments align with strategic priorities.
• Track spending against program performance

Key Competencies

Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures

Business Acumen--Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.

Leadership--Exhibits confidence in self and others; Inspires and motivates others to perform well; Effectively influences actions and opinions of others; Accepts feedback from others; Gives appropriate recognition to others.

Teamwork--Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.

Interpersonal Skills--Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.

Communication--Communicates clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings; Writes clearly and informatively.

Knowledge and Experience

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in Trade Marketing, Shopper Marketing, Customer Marketing, Sales, Category Management, Brand Marketing, or related commercial functions.
• Beverage alcohol, consumer packaged goods, or related industry experience preferred.
• Experience working with cross-functional teams, national or regional accounts and agency partners.
• Ability to translate strategy into executable programs that drive business results.
• Strong analytical, organizational, and project management skills.
• Excellent communication, presentation, and stakeholder management capabilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft PowerPoint, Excel, and business analytics tools.

The salary range for this role is a base salary of $105,500 - $140,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.