Vice President, Marketing Personalization & Strategy

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of US Consumer Services and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Within USCM, the Marketing, Membership & Investment Optimization team (MMIO) design critical personalization, analytics, investment optimization and planning strategies that enable our ambition to deliver a truly differentiated membership experience, grounded in customer-centricity, data-driven decision making and flawless execution.

The Vice President, Marketing Personalization Strategy within MMIO team will be responsible for the design & delivery of hyper personalized, scalable, omni-channel & compliant marketing across membership. This leader will provide thought leadership and expertise to define business strategy across data, intelligence and personalization. They will also work closely with the Project Flywheel team to develop and deliver the personalization requirements for our modernized marketing infrastructure.

This role is uniquely positioned to leverage a variety of skills including business strategy, digital product management, customer journey/experience design and optimization, marketing and advertising technology, stakeholder management, partner collaboration, and sound understanding of Compliance, Privacy and Regulatory requirements. The ideal candidate is a results-oriented individual who has demonstrated strong leadership skills, innovative thinking, the ability to design data driven transformational marketing approaches and execute on those ideas.

Key Responsibilities:

• Lead strategy and delivery roadmap for Gambit, with the goal to transform the acquisition experience through personalized value and transparency. This is a multi-year roadmap initiative, with specific focus on redefining acquisition experience & personalization framework
• Define Omni-channel membership marketing strategy and lead multi-year roadmap initiatives to transform marketing capabilities & infrastructure, allowing AXP to better serve consumers across channels and enable consistent & relevant membership marketing.
• Provide thought leadership and expertise to define business strategy for MarTech transformation
  • Inform backlog and prioritization of data & intelligence for marketing use cases
  • Define business requirements for personalization (targeting, eligibility, governance, controls, etc.) systems and prioritization based on broader flywheel roadmap
  • Partner with Flywheel COE on the engagement model between marketing enablement and personalization SME teams
  • Define review & approval process & workflows for campaign design, targeting and execution
  • Develop roadmap to leverage AI across personalization needs, including intelligence and process enhancements
• Partner closely with a variety of key stakeholders across business units and geographies to ensure transparency, alignment & robust decision making.
• Stay current on regulatory expectations and competitive trends
• Work in a dynamic, fast changing environment, with attention to detail and effective communication skills.

Qualifications:

• Deep understanding of digital marketing ecosystem (products – e.g. CardShop/App, data infrastructure and capabilities, consumer journeys & experience)
• Experience with digital marketing technologies (e.g. real time personalization)
• Experience AXP’s data and campaign technologies, marketing & servicing systems and ability to remove technical barriers in the campaign execution processes
• Familiarity with US data privacy and regulatory landscape
• Strategic and creative thinker with the ability to develop innovative, actionable strategies to support business goals and optimizing performance.
• Proven ability to influence across multi-functional teams, influence and create meaningful relationships with partners as a trusted advisor.
• Large scale project management skills – ability to handle multiple requests, balance competing requirements, prioritize effectively and pivot quickly
• Strong communications skills with an ability to influence through written and oral means and demonstrated ability to craft a narrative for Senior Level audiences.
• Strong people leader – proven track record of developing strong talent & building diverse teams
• Team player with an ability to support projects outside of immediate scope
• MBA or equivalent degree in economics, statistics, finance, mathematics, etc. preferred.

Depending on factors such as business unit requirements, the nature of the position, cost, and application laws, American Express may provide visa sponsorship for certain positions

Salary Range: $176,750.00 to $282,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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