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Job Description

As Sr Manager, Product Marketing, Client Adoption & Growth, you will lead marketing strategies focused on expanding awareness, engagement, and utilization across our existing Global & Large Enterprises customer base.

In 2026, our organization is evolving into a strategic, full-funnel product marketing engine accountable not only for campaign execution, but for measurable client adoption and commercial growth. This role will translate product innovation into actionable customer activation strategies that drive usage, cross-selling, and long-term engagement.

You will partner closely with Product Management, Sales, Client Management, Events, and other Marketing partners to unlock growth within existing accounts.

You will manage 1-2 Product Marketing Specialists and cultivate a culture of accountability, analytical rigor, and customer-centric execution.

Responsibilities

• Develop integrated customer growth strategies aligned to product roadmap and commercial priorities

• Translate innovation initiatives into clear adoption, expansion, and engagement plans

• Partner with Sales and Client Management teams to align marketing programs with account-level objectives

• Lead activation strategies with key ecosystem partners and develop joint marketing plans

• Coordinate cross-functional stakeholders to ensure seamless execution of partner and field campaigns

• Design education and enablement strategies for program administrators and key decision-makers

• Define KPIs tied to adoption, engagement, and commercial growth

• Analyze campaign and usage data to identify optimization opportunities and inform strategy refinements

• Provide clear performance reporting and executive-ready insights

• Set direction for priority customer-facing assets in partnership with the Content team

• Manage and develop 1-2 Product Marketing Specialists

Qualifications

• 5+ years of marketing experience (product marketing, lifecycle marketing, customer marketing, or B2B marketing preferred)

• Experience driving customer adoption, expansion, or lifecycle marketing initiatives

• Experience working cross-functionally with Sales, Client Management, and Product teams

• Experience developing or executing partner marketing strategies

• Strong analytical skills with experience defining and measuring performance KPIs

• Demonstrated experience managing and developing direct reports

• Strong self-starter with ability to lead complex, cross-functional initiatives

• Excellent communication and stakeholder management skills

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws, American Express may provide visa sponsorship for certain positions.

About us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​