Analyst, U.S. Merchant Marketing Loyalty & Servicing

Job Description

The Global Merchant & Network Services (GMNS) organization is responsible for managing relationships with millions of Merchants and Partners around the world that facilitate American Express acceptance and enabling the day-to-day operations of our company’s payment network.

The newly created U.S. Merchant Marketing, Global Marketing Execution & Analytics (UMGEA) team is responsible for leveraging marketing and analytics capabilities to drive sustainable growth through customer, partner, and product insights that inform the merchant value proposition, channel strategy, and investment optimization, while leveraging the full range of enterprise assets and partnerships for GMNS customers and ensuring we remain compliant as a network.

The Analyst, U.S. Merchant Marketing Loyalty & Servicing will play a key role in supporting the development of multi-channel go-to-market strategies, leading campaign execution, and supporting the implementation of innovative ideas into new and existing initiatives to improve performance and support team goals.

Responsibilities

• Manage the end-to-end execution for the Merchant eNewsletter and select Servicing campaigns, ensuring timely delivery of a seamless and compliant merchant marketing experience
• Lead the campaign creative development process, serving as the day-to-day contact for creative agency partners, managing timelines, providing actionable feedback and driving stakeholder alignment
• Partner with cross-functional teams to shape audience, value messaging, and test strategies that strengthen campaign effectiveness and the Merchant experience
• Support high-priority, complex servicing campaigns from intake through partner alignment and execution and launch
• Monitor, report and analyze campaign results, surface key trends and identify opportunities to optimize results
• Identify and implement process improvements that streamline campaign development, execution and ways of working

Qualifications

• Bachelor’s degree or equivalent experience, 2+ years of relevant customer/loyalty /servicing marketing or agency experience a plus
• Strong understanding of marketing tactics, channels, campaign execution processes(MarketingForce) and performance metrics, particularly email and or direct mail marketing
• Strong analytical skills with the ability to translate campaign performance into actionable insights and optimizations
• Strong organizational and project management skills, with the ability to manage multiple workstreams and meet tight deadlines
• Excellent written and verbal communication skills, with the ability to build relationships and influence partners across levels
• Proactive, detail-oriented, and solutions-focused, with a willingness to challenge the status quo and take ownership
• Collaborative and adaptable team player who is eager to learn and comfortable with evolving priorities

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​