Director, Customer Growth Direct Card Marketing

Job Description

The U.S. Consumer Services Team (USCS) is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of U.S. Consumer Services and is responsible for making membership essential by creating and delivering outstanding marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle.

The Director, Customer Growth Direct Card Marketing sits within the Customer Growth arm of the Prospect, Partner & Customer Growth Team (i.e. the Performance Marketing arm of USCS) and will lead the end-to-end management and innovation of the Email and Direct Mail channels for our existing Card Member base, with the goal of driving incremental revenue through core spend treatments on Premium, Lending and Co-brand Card Products.

These channels will be a critical area of focus as we seek to elevate the way we drive awareness and consideration of our products, particularly as technology evolves. This person will also lead Membership Merchandising Strategy for the Customer Growth organization, connecting products, benefits and value propositions into a more cohesive Card Member experience across channels.

Responsibilities

• End-to-end channel management for Email and Direct Mail Customer Marketing – understanding and using the operational and performance levers to drive results at scale
• Developing marketing strategies to drive performance breakthroughs and deliver greater incremental revenue
• Creating a strategic perspective and go-to-market adaptation as channels evolve through the increasing adoption of AI
• Use data to analyze and assess channel and creative performance, identifying areas of optimization and opportunities for growth
• Build strong relationships across US Consumer Marketing (USCM) as well as key partner teams both in and outside of the blue box
• Lead with an external perspective, keeping a pulse on competition and the broader marketing landscape to widen our advantage
• Lead a team of 8 Band 30-35 talent, including four B35 Direct Reports

Qualifications

• Strong strategic thinking/visioning. Determines opportunities through comprehensive analysis of current and future trends and builds winning strategies.
• Performance marketing experience, with an understanding of how to leverage marketing to deliver measurable business results.
• Excellent collaborator. Can facilitate collaboration both within the team, as well as with key partners across the Blue Box
• Strong analytical and business acumen. Able to structure and process qualitative or quantitative data and draw meaningful insights
• Highly curious and proactive. Demonstrates ability to quickly and proficiently understand and absorb new information. Brings new ideas to the fore.
• Clear and articulate communicator with the ability to influence senior leadership and key partners
• Fantastic team and people leader; able to motivate and inspire a group as well as individuals
• Enthusiastic and passionate marketer. Has a can-do attitude.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​