About Us
Proximo Spirits, Inc., a leading innovator and marketer of premium spirits in the U.S., is a privately-held company known for building and positioning some of the world's most iconic beverage brands. Key brands in the Proximo portfolio include Jose Cuervo® – the world's best-selling tequila brand, 1800® Tequila, Maestro Dobel® Tequila, Gran Centenario® Tequila, Bushmills® Irish Whiskey, and The Kraken® Black Spiced Rum. Proximo also imports and markets Three Olives® Vodka and more. For news and updates, follow us on LinkedIn, or visit proximospirits.com
Who We Are
At Proximo, we’re an entrepreneurial team with a passion for building legendary brands and shaping the future of the spirits industry. Our environment is fast-paced, highly collaborative, and results-driven. We embrace creative thinking, move with speed, and value bold ideas. You’ll be empowered to take ownership of your projects, challenge the status quo, and grow your career alongside world-class brands.
Position Summary
Leads the generation of consumer and market insights that inform business strategy, innovation, and growth. Embraces data, analytics, and AI-powered solutions to uncover opportunities and deliver actionable recommendations.
Role & Responsibilities
- Support internal stakeholders make high-impact decisions by assessing and prioritizing business research needs
- Manage Category/ Brand tracking studies and any ad-hoc requests / quick-turn projects
- Responsible for the delivery of customized reporting and analysis of category or brand information
- Play a key role in partnering with teams cross functionally and providing insights for overall annual brand-marketing plans
- Develop comprehensive knowledge of spirits category/consumer insights and best practices to create solutions to satisfy brand strategies and business objectives
- Analyze data from holistic reports to create consumer scorecards or executive summary with actionable insights for stakeholders
- Manage relationships and projects with external research partners or vendors
- Monitor competitive market data and be the consumer trend expert by circulating syndicated/ industry reports
- Deliver all research assets on time and on budget with tremendous attention to deadlines and methodologies
Key Competencies
- Innovation-- Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
- Business Acumen-- Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
- Decision-making-- Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
- Strategic Thinking-- Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
- Analytical-- Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
- AI-Forward Thinking-- Demonstrates an openness to adopting AI-powered tools and emerging technologies, with a curiosity-driven mindset focused on enhancing efficiency, innovation, and business impact.
- Cross-Functional Partnership-- Collaborates effectively across teams to drive alignment, solve business challenges, and deliver consumer-centric solutions.
Key Relationships
- Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, IT, Marketing department: US/Mexico/PUK/PCAN/Dublin, US & UK Distilleries
- External: Agency Partners: Research, Advertising/Creative/Social Media/PR
Knowledge and Experience
- Food and beverage experience or fast-paced agency experience
- Bachelor’s degree required, MBA a plus
- Experienced in media planning tactics
- Detail oriented and organized, with exceptional prioritization skills.
- Programming skills (ability to hack together solutions)
- Ability to effectively communicate with senior management, supervisors, and peers, internally and externally.
- Excellent written and verbal communication skills.
- Strategic understanding of traditional, digital, and social-specific media planning & buying, along with the proper metrics of success and measurement opportunities
- Demonstrates an openness to adopting AI-powered tools and emerging technologies, with a curiosity-driven mindset focused on enhancing efficiency, innovation, and business impact.
This position is compensated at an hourly rate of $55.00–$$65.00, with full‑time hours (40 hours per week). The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.
Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, physical or mental disability of an otherwise qualified individual, membership or application for membership in a uniformed service, engaging in legally protected activity, or any other characteristic protected under applicable law.