Senior Analyst- Digital Marketing

Job Description

The Senior Analyst of Digital Card Confirmation Marketing will report to the Senior Manager of Card Confirmation Marketing to support advancing card confirmation and early-tenure engagement across web and mobile channels. This role supports creating a connected, customer experience by guiding Card Members through the key steps needed to begin using their Card through accelerating first transaction and digital adoption via embedded marketing treatments. Success in this role requires a highly organized and critical thinking marketer who can connect operational execution to customer impact, work across multiple teams, and identify opportunities to shape the future of confirmation growth.

Responsibilities

• Own and advance web and mobile confirmation performance, with a focus on driving card confirmation completion, treatment conversion, and measurable contribution to channel growth.
• Connect operational observations to customer impact by proactively identifying journey friction points, confirmation barriers, and optimization opportunities across web and mobile experiences to shape future channel strategy.
• Deepen funnel visibility and measurement capabilities through partnerships with multiple Analytics teams, identifying gaps in current reporting and recommending new views, diagnostics, or tools that improve the team’s ability to understand performance drivers.
• Lead operations to ensure launch readiness that is delivered accurately, autonomously and on time.
• Independently manage recurring reporting, forecasting R&O inputs, and develop succinct commentary that translates performance trends into clear business implications and recommendations.
• Serve as a strong cross-functional partner across multiple teams to align requirements, communicate dependencies, escalate risks early, and drive issue resolution to completion.

Qualifications

• Excellent project management skills with the ability to manage multiple projects at once, operate autonomously, and prioritize effectively.
• Highly collaborative and comfortable in a cross-functional environment with many stakeholders to align on requirements and troubleshooting problems.
• Strong analytical skills with ability to navigate different reporting systems to pull data, interpret data, and translate into cohesive insights.
• Strong strategic and critical thinking skills, with the ability to connect data, customer behavior, operational execution, and business outcomes into a clear point of view.
• Exceptional attention to detail and commitment to operational excellence, particularly in campaign execution, source code management, personalization setup, approval processes, and reporting quality.

Preferred Qualifications

• Knowledge of marketing execution processes at American Express
• Excellent verbal and written communication skills
• Excellent Microsoft Excel, and PowerPoint skills

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About us

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

About

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​