Job Description and Requirements
The Marketing Officer - Media will report to the Media Manager and will be responsible for developing marketing promotions and campaigns using various channels (e.g. print, out-of-home, radio, social media, television, digital advertising, etc.) to increase membership and product/service penetration.
The Marketing Officer position is hybrid role and located at our San Antonio Administrative Service Center (ASC): 1IKEA-RBFCU Pkwy., Live Oak, Texas 78233.
Essential Functions and Responsibilities:
- Implement marketing initiatives that assist credit union branches/departments in meeting their strategic goals.
- Develop and implement creative and innovative marketing projects/campaigns that are managed on time and within a reasonable budget.
- Work in tandem with marketing and communications teams to manage projects from conceptualization to execution.
- Build and maintain relationships with other credit union departments, designers, vendors and media partners to complete projects and meet deadlines.
- Manage marketing efforts for specific credit union branches and increase membership and product penetration through targeted marketing initiatives.
- Maintain consistent and effective communications both with members and employees throughout the course of promotions/campaigns to ensure maximum awareness.
- Conduct necessary research in conjunction with Marketing Analysis team to understand marketing environment, current trends and outcome of promotions/campaigns.
- Manage review process and complete rigorous proofreading and copyediting to ensure the production of the best quality end product.
- All other duties as assigned (note: essential functions and responsibilities may change, or new ones may be assigned at any time with or without notice).
Requirements:
- Bachelors degree in Marketing, Advertising or Communications
- Minimum of three years experience in marketing
- Must be able/willing to commute to the work location: 1 IKEA-RBFCU Pkwy, Live Oak, TX 78233; hybrid schedule
- Ability to manage projects and programs
- Ability to function in a highly collaborative team environment
- Familiarity with traditional and digital media channels; understanding of media terms and placements
- Strong organizational and professional communication skills to help manage relationships with media vendors and internal teams
- Attention to detail for monitoring campaign timelines, trafficking creative assets and ensuring deadlines are met
- Knowledge of Microsoft applications; proficient with Microsoft Excel for tracking media buys and budgets
- Detail oriented and organized for managing multiple campaigns and deadlines
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.